Social media case study: The Motorcycle Industry Association

Guest post by: Jo Stratmann
Become an Author

Free PDF Download
Social media: Risk and regulation in the financial service industry - By Jo Stratmann

The Motorcycle Industry Association (MCIA) is a collaborative group with members from over 120 separate motorcycle companies. As a group they have the main task of expanding the motorcycle market and creating an environment where motorcycling can flourish.

MCIA came to social media agency FreshNetworks with the key objectives of encouraging people to sign up to the free ride scheme that they run, increasing motorcycle sales in the UK, and opening up and enriching communication lines between non riders and riders alike.

Following the development of a robust social media strategy, FreshNetworks created a bespoke online community, "Get On", to meet the MCIA's objectives. Get On is a content-rich portal where hobbyists, enthusiasts and evangelists can post blogs, photos, stories, videos, tips and advice on care free, safe 2-wheel motoring.

First timers can also be involved, and are given a forum where they can bounce questions and concerns off the more seasoned and experienced community members.

Celebrity endorsement in the likes of Taoi Cruz, Darren Gough and Danny John-Jules has helped boost the community even further and has encouraged new bikers to take to the road.

So far the site has seen over 4,000 individuals sign up, with over 800 photos, videos and blog posts being posted in the last 3 months.

The site includes large amounts of useful information and links, including news, events, dealer and trainer directories and travel savings calculators. All of these elements are geared towards creating a fulfilling community that nurtures the MCIA's objectives, and gives motorcyclists a place to interact and pass on their knowledge to each other.

Since the beginning of the ‘free ride' scheme, around 15,000 people have biking gear to try their hand at motorcycling. This has subsequently resulted in over 2,500 new applicants taking their compulsory basic training (CBT) course, and over 1,750 new motorcycle and scooter purchases.

Social media case study: Devitt (Royal Bank of Scotland)

The Importance of Case Studies for your PR Program

Social Media Gains Momentum for B2B Marketers

Building Trust with Your Prospects by Using Case Studies

Evolving to adopt Social Media…

Using Social Media Effectively As A Business Professional And Author

Social Media is for Experts Only. Do Not Attempt!

Is there still a use for case studies in PR?

The ROI of Social Media

Promotional Products are a Key Ingredient in Integrated Marketing

••••••>Take Advantage of Twitter and other Social Media Options for SEO

Increase Sales with Case Studies

Social media: Risk and regulation in the financial service industry

43% of news sharing online is through social media

How to Make your Social Media Campaign Enjoyable

Brands 50% more popular than celebrities in social media

Legal Marketing: Blog opportunities

Lesson #1: The Innovative Process Can Help You Reinvent the Wheel

By going unplugged for 24 hours, college students teach marketers valuable lessons

Call for Safety in Motorcycle Industry Will Challenge Resources of Motorcycle Shop Entrepreneurs Business Managers and Product Developeers

Home > Marketing > Jo Stratmann > Social media case study The Motorcycle Industry Association > Google +

Free PDF Download
Social media: Risk and regulation in the financial service industry - By Jo Stratmann

About the Author: Jo Stratmann

RSS for Jo's articles - Visit Jo's website
Jo Stratmann is the Marketing Manager at social media agency FreshNetworks.

FreshNetworks is a social media agency that helps organisations engage with their customers using social media and online communities. FreshNetworks services include social media strategy, social media monitoring, social media software and online reputation management.

If you'd like to find out more about social media you may like to read FreshNetworks social media agency blog. It's one of the top 5 social media and marketing blogs in Europe.

Click here to visit Jo's website.

More from Jo Stratmann
Social media case study Devitt Royal Bank of Scotland
The danger of overresponding on Twitter
Why do people follow brands on Twitter
Social media case study LV Liverpool Victoria
Niche communities and the future of social media in financial services

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Social media case study: The Motorcycle Industry Association

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: