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Social media case study: Vitabiotics

Guest post by: Jo Stratmann

Article Overview: Social media agency FreshNetworks has helped Vitabiotics drive innovation through social media.

Social media case study: Vitabiotics

Founded in the 1970's, Vitabiotics is a leading manufacturer of modern, innovative healthcare supplements. Their Products include Perfectil, Pregnacare, Menopace and the Wellwoman range, and are distributed to over 65 countries around the world.

Vitabiotics wanted to use social media to learn more about their customers, promote their products to the main target market, use customers to trial and test new products, and encourage discussion around health and beauty.Social media agency FreshNetworks decided that the best way to do this would be to create a new, bespoke online community, TalkPerfection, to meet the social media brief and to help Vitabiotics engage with their community.

TalkPerfection contains blogs and forums where Vitabiotics can gain insight into the things their customers want from their health and beauty products. A rotating panel of experts is also available for members to pose questions to, allowing Vitabiotics to gain even more insight into their client base.

As a product testing platform, TalkPerfection provides the perfect environment to test products and receive feedback. This is especially effective for new product development, ensuring that Vitabiotics products meet the demands of their consumers.

The TalkPerfection community currently has 13,000 members, and the community continues to grow at an exponential rate. The demographic break down is especially encouraging, with 98% of community members being female with an average age of 38 - which is the key target audience for Vitabiotics supplements.

Engagement is extremely high, with over 1000 blogs and discussions. Over 350 answered questions have been asked to the rotating experts since the community's inception. On top of this over 1000 women have signed up to complete product trials with an impressive 95% completion rate.

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Article Tags: FreshNetworks, social media, social media case study, talkperfection, vitabiotics



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