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Jo Stratmann Articles

Guest post by: Jo Stratmann

Social media: Risk and regulation in the financial service industry - Click To Read Article
What does is the current situation for financial services brands when it comes to risk and regulation and what will be the situation in the future?

Brands 50% more popular than celebrities in social media - Click To Read Article
Internet users in the UK are more likely to follow brands in social media than they are to follow celebrities.

Niche communities and the future of social media in financial services - Click To Read Article
Find out how niche communities are signposting the future direction of social media in financial services.

Resourcing B2B social media - Click To Read Article
Tips and advice about how to resource social media in a B2B business.

Social media, financial services and customer driven markets - Click To Read Article
Find out how social media is giving rise to customer driven markets.

Four simple ways to use social media to help your job-hunt - Click To Read Article
Here are four simple ways in which you can use social media to develop advocacy.

Four examples of luxury brands leading the way in social media - Click To Read Article
Four examples of luxury brands who are leading the way in social media.

Financial services: Transparency through social media - Click To Read Article
Is social media forcing Financial Services to become more transparent?

The danger of over-responding on Twitter - Click To Read Article
What are the dangers for brands who over respond on Twitter?

How to develop a European Social Media Strategy - Click To Read Article
The best way to develop a successful Pan European Social Media Strategy is to think about aims, not tactics.

43% of news sharing online is through social media - Click To Read Article
Research by CNN proves that 43% of news sharing online is through social media.

Social media case study: Jimmy Choo and Project PEP - Click To Read Article
Social media agency FreshNetworks helped Jimmy Choo raise awareness and drive sales from their charitable collection Project PEP.

Social media case study: LV= (Liverpool Victoria) - Click To Read Article
Social media agency FreshNetworks helped LV= use social media to learn more about their customers.

Social media case study: Vitabiotics - Click To Read Article
Social media agency FreshNetworks has helped Vitabiotics drive innovation through social media.

Social media case study: Devitt (Royal Bank of Scotland) - Click To Read Article
Social media agency FreshNetworks has helped Royal Bank of Scotland use social media to gain customer data.

Social media case study: The Motorcycle Industry Association - Click To Read Article
Social media agency FreshNetworks has been helping The Motorcycle Industry Association to use social media to encourage new motorcyclists to take to the road by taking advantage of a Free Ride scheme they set up with their suppliers.

Social media case study: The Jimmy Choo Trainer Hunt - Click To Read Article
Social media agency FreshNetworks helped luxury shoe and accessory brand Jimmy Choo use social media to launch their new trainer collection, helping to increase sales by 33%.

Social media case study: TM Lewin - Click To Read Article
UK Business dress outfitters TM Lewin asked social media agency FreshNetworks to help them use social media to engage customers online more effectively.

Social media case study: Vets Now - Click To Read Article
Social media agency FreshNetworks helped out-of-hours vets service Vets Now use social media to engage their stakeholders.

Why do people follow brands on Twitter? - Click To Read Article
Why do people follow brands on Twitter? Here are the top 5 reasons according to a recent report from ExactTarget...

Social media case study: Butlins - Click To Read Article
Social media agency FreshNetworks helped family holiday provider Butlins use social media to promote their family friendly holiday options and to advertise their red coat staff auditions





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