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Cloud Computing
| Guest post by: Satyam Gambhir |
Article Overview: The most talked about term these days. Though the term is a couple of years old but needs a simpler definition. Marketing students and executives do not make an effort to take a step forward in understanding the term because of it being a part of conversations among software geeks. Marketing, oops - Business and Technology being a subset of each other in the current era, the game becomes even more interesting when we club the two and see wonders happening. If you are a marketer, tech geek or an entrepreneur with no interest in the former two - you need to know what is cloud computing. I will try to put it in complete layman lingo...
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Free Download - Internal Wiki / facebook / twitter By Satyam Gambhir |
Cloud Computing
The
most talked about term these days. Though the term is a couple of years
old but needs a simpler definition. Marketing students and executives
do not make an effort to take a step forward in understanding the term
because of it being a part of conversations among software geeks. Marketing,
oops - Business and Technology being a subset of each other in the
current era, the game becomes even more interesting when we club the
two and see wonders happening. If you are a marketer, tech geek or an
entrepreneur with no interest in the former two - you need to know what
is cloud computing. I will try to put it in complete layman lingo.
Lets
say you are a company and you have a website. The website has some
short conversations about your business, you start with few users
talking to each other and they start telling to their friends about
your business. Their friends tell their freinds and their freinds tell
their freinds and so on ... bingo, you are successful! But with success
can come problems. Your equipments might not keep up with the demand
and traffic, your service slows down and suddenly you are in trouble.
Your site might just go slash dot.
A
few years ago, to overcome this problem you would have put your website
on a computer or server somewhere. With more successful you get, you
would put more servers and more servers and then you need big
infrastructure to sort these servers with resources to manage that.
1000s of companies are doing it now which are very expensive and time
consuming to set up. Techies call this Hosting. Marketers call this as space that can accommodate traffic.
You
pay for these servers when you are using them and also when you are
not. Imagine you paying your electricity bills when you switch off your
appliances. You might need to add servers on weekly basis depending
upon your success. You are spending on servers which you could utilize
in improving your product / service. With heavy traffic and slow
servers your customers may go angry! Your successful business may go
shrinking away...
Now
you have a better option, CLOUD COMPUTING. With cloud computing you
have access to computing power when you need it. Put your website on a
cloud server, just as you put it on a dedicated server. When people
start visiting your site and if you suddenly need more computing power,
you can scale up as much as you need almost instantly. You get your
computing power from the cloud which is shared by other like you with
their servers on the same platform (the cloud). Your customers stay
happy without noticing any difference and when the traffic gets back
down, the computing power is released back to the cloud for others to
use.
Billing
is easy too, you pay only as much you use. Very similar to how you pay
your phone or electricity bills. You will not be charged when you are
not using the service. Consider this, you don't need to buy a taxi when
you can hire it. The meter runs only when you ride.
And how do you access the cloud? can we physically touch it? or do we need to fly a plane to get there?
Its
easy, you just need your personal computer to access your cloud server.
You can put whatever you what on it. Your website, confidential data,
software and then just disconnect it when you are done. You never get
to touch it physically.
Did
you ever care what server is your email hosted? How does Gmail offers
you unlimited space for your email account? How do we enjoy the service
that Salesforce offers? We trust them, its reliable, stable, upgradable
and easy to use.
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Article Tags: cloud, cloud computing, hosting
|
About the Author: Satyam Gambhir RSS for Satyam's articles - Visit Satyam's website To learn more about his interests visit : http://marketinomics.com or you can reach him directly at Linkedin: http://in.linkedin.com/in/satyamgambhir Twitter: @gambhirsatyam Mail: satyam.gambhir@gmail.com Click here to visit Satyam's website   Social Media in Marketing Mix Is Marketing Interruption Gen Y Marketing Dunbars Number VS Satyams Number Internal Wiki facebook twitter |
Related Forum Posts
Re: What's Up With Word Clouds?
- I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
Re: What's Up With Word Clouds?
- Hi GT,
Interesting topic. I too have seen word clouds more and more. I often wondered the same thing as you. They look kinda cool, but I'm not sure what the point is exactly. I suppose they could be sort of a sitemap of different categories or keywords. Other than that, I don't know what benefit there might be to use one.
Wordpress blogs have a "Tag Cloud" widget. Does anyone know if it's beneficial to use it? The only useful thing I see with this is displaying all of your used tags on every page with your readers having easy access to them. I suppose that could be beneficial to both them and you.
I'd like to hear other thoughts on this.
Hola, Ciao, Bonjour, What's Up?
- Hi all, my name is Stephen Alred. I'm 20 years old and I'm currently a student in Finance & Marketing. I started my company, Cloud 9 Financial Consulting, last year and wanted to join the forum to absorb the wealth of knowledge that's being shared.
A little background, my company targets entrepreneurs specifically because they tend to appreciate our low costs and agility more than the common investor. We pride ourselves in leveraging free cloud technology to conduct a session anytime, anywhere, in real-time...this piques the interest of business owners that are always on the go. We have virtually no overhead, so we have a lower cost but same quality as anyone else around. We tend specialize in creative investments. Since we don't manage money, we provide very unique ways of advising our clients where/with whom they should place their money.
Look forward to learning a lot from you guys!
Outsourcing Increased My Productivitiy By 200%
- Recently I’ve been testing some new ideas with “outsourcing” for Internet Business Path and from what I can gather, it’s been able to increase my productivity by at least 200%. What I did before outsourcing work to people was to create a mindmap of what the business needed in order to grow and continue to run without my input. Below is the mindmap of my businesses in it’s simplest form:
IBP Mindmap
If want to create one, a really good software to use is FreeMind. It’s very easy to learn and very powerful for any business because it allows a business owner to laid down their ideas in a logical path. Since applying a mindmap to my business I’ve been able to design the system to increase my productivity by 200%.
How Do I Outsource If I Don’t Have The Money?
Firstly let me say, if you don’t have the money to afford $3 - $5US an hour to pay someone to handle your tasks that needs to be done repetitively, then you shouldn’t be in business. Okay, I’ll be fair and tell you this: I had the mindset previously to do everything myself because it was always about not having enough money. I know how you feel when you first start running an Internet business or is still a one man show, but it’s having the courage to step out of your comfort zone and learn to delegate tasks to other people to do. It’s not going to be perfect at the beginning, but with a little training, some trial and error and time you will be able to leverage your time and increase your productivity.
Outsourcing Administrative Tasks
An example that I’ve been able to outsource for $3 US an hour is the ability to get my virtual assistant to check and reply to customer service emails every second working day. Provided that I have given the guidelines and information for how to respond, I have eliminated at least 10 hours a week of my time that I used to spend replying and following up emails. When you think about it, it only costs me around $30 US for a virtual assistant to free up 10 hours of my week. Isn’t that worth the trade off when my time is worth $500 per hour? There are many other examples I could give you on how to outsource your work, you can read more of it in my Internet Business Blueprint report.
A Web Developer Will Solve All Your Website Issues
If you’ve read my business timeline, you would know that I graduated with a Computer Science degree from UNSW. Even with a degree in Computing Science I’m still not a good programmer and I choose not to be. I would rather leave the technical issues for a web developer that I can hire on an ongoing basis and pay them to work on my projects. It would take them a couple of hours to do something that would take me all week. Hence the websites I design and this blog you are reading has been designed by a web developer I hire and I simply project manage the process to achieve a great result for my clients.
A Bookkeeper Will Keep The Tax Office Happy
If you’re like me and hate seeing piles of invoices and accounts unreconciled, then I know you would hate book keeping. It’s a crucial part of your Internet business and without it there’s no way to measure how well your business finances are doing. There are systems that allow you to keep track of your business online, but not all of them are compatible with the tax laws within your country. Therefore I still purchase accounting software that is meeting Australian standards, such as MYOB Accounting. I hire a book keeper to help make sure my accounts are up to date and to generate reports to show me the financial health of the business. I hire a book keeper on a monthly basis where I can have all my paper work batched and she will enter the information at one time. She makes sure that my books are up to date and tax is paid on time and I don’t get calls from the tax office. She would save at least 20 hours + a month of book keeping that I would have had to do myself, all for the cost of a dinner with my partner.
I’m Still The Writer And Internet Marketer
I love writing and expressing my ideas on Internet Business Path and will continue to do so for a very long time. I found that it’s a great way to communicate with people from all over the world and I love receiving feedback and comments. I do this because I’m passionate about Internet business and if you know me I usually share my ideas with my friends and family most of the time. I could outsource the writing to a ghostwriter quite easily and let someone else do the marketing, though I have learnt that these are my strengths and communicating and promoting my business is my passion.
Tyrone Shum
Outsourcer
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