Cloud Computing

Guest post by: Satyam Gambhir
Become an Author

Free PDF Download
Internal Wiki / facebook / twitter - By Satyam Gambhir

The most talked about term these days. Though the term is a couple of years old but needs a simpler definition. Marketing students and executives do not make an effort to take a step forward in understanding the term because of it being a part of conversations among software geeks. Marketing, oops - Business and Technology being a subset of each other in the current era, the game becomes even more interesting when we club the two and see wonders happening. If you are a marketer, tech geek or an entrepreneur with no interest in the former two - you need to know what is cloud computing. I will try to put it in complete layman lingo.

Lets say you are a company and you have a website. The website has some short conversations about your business, you start with few users talking to each other and they start telling to their friends about your business. Their friends tell their freinds and their freinds tell their freinds and so on ... bingo, you are successful! But with success can come problems. Your equipments might not keep up with the demand and traffic, your service slows down and suddenly you are in trouble. Your site might just go slash dot.

A few years ago, to overcome this problem you would have put your website on a computer or server somewhere. With more successful you get, you would put more servers and more servers and then you need big infrastructure to sort these servers with resources to manage that. 1000s of companies are doing it now which are very expensive and time consuming to set up. Techies call this Hosting. Marketers call this as space that can accommodate traffic.

You pay for these servers when you are using them and also when you are not. Imagine you paying your electricity bills when you switch off your appliances. You might need to add servers on weekly basis depending upon your success. You are spending on servers which you could utilize in improving your product / service. With heavy traffic and slow servers your customers may go angry! Your successful business may go shrinking away...

Now you have a better option, CLOUD COMPUTING. With cloud computing you have access to computing power when you need it. Put your website on a cloud server, just as you put it on a dedicated server. When people start visiting your site and if you suddenly need more computing power, you can scale up as much as you need almost instantly. You get your computing power from the cloud which is shared by other like you with their servers on the same platform (the cloud). Your customers stay happy without noticing any difference and when the traffic gets back down, the computing power is released back to the cloud for others to use.

Billing is easy too, you pay only as much you use. Very similar to how you pay your phone or electricity bills. You will not be charged when you are not using the service. Consider this, you don't need to buy a taxi when you can hire it. The meter runs only when you ride.

And how do you access the cloud? can we physically touch it? or do we need to fly a plane to get there?

Its easy, you just need your personal computer to access your cloud server. You can put whatever you what on it. Your website, confidential data, software and then just disconnect it when you are done. You never get to touch it physically.

Did you ever care what server is your email hosted? How does Gmail offers you unlimited space for your email account? How do we enjoy the service that Salesforce offers? We trust them, its reliable, stable, upgradable and easy to use.

Is Cloud Computing Here to Stay?

What is 'Cloud computing' ?

Cloud Computing: How the Future Looks

How cloud is different from Utility computing

Benefits of Cloud Strategy

Applications in Cloud platforms

The Hardest Part of Moving Into the Cloud

An Introduction to Cloud Computing

Why Growing Companies Need Managed Services and Cloud Computing

Three Realities About Cloud Computing

Using the Cloud for Boosting Your Personal Productivity

An easy approach to Cloud Applications

Mainframes or Cloud: What to choose?

Leasing IT Cloud Financing Services . Lease Your Hardware And Software Needs

Expert Cloud Financing Via Technology Leasing - Canadian IT Computing Fresh Perspectives

Cloud computing strategies

Is Your Cloud Provider Sidestepping Security?

Cloud Computing is here, but should we be using it?

SAP, ORACLE And The CLOUD….

Enterprise Mobile Computing

Home > Marketing > Satyam Gambhir > Cloud Computing > Google +

Free PDF Download
Internal Wiki / facebook / twitter - By Satyam Gambhir

About the Author: Satyam Gambhir

RSS for Satyam's articles - Visit Satyam's website
Satyam Gambhir is an MBA in Marketing and International Business. He has a couple of years of work experience at AOL and currently focusing on Marketing. He consults and works on innovative businesses which are Socially driven, and also is an expert in Web Analytics and internetization of brands. He loves making friends and has a great sense of Humour. He is a marketer who thinks there is more to business than marketing. He loves life and lives it to max!

To learn more about his interests visit : http://marketinomics.com or you can reach him directly at

Linkedin: http://in.linkedin.com/in/satyamgambhir
Twitter: @gambhirsatyam
Mail: satyam.gambhir@gmail.com

Click here to visit Satyam's website.

More from Satyam Gambhir
Cloud Computing
Ever evolving marketing
Digital Marketing
Web 20 and Marketers
Gen Y Marketing

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Stan Popovich
@managingfear
Visit website

Cloud Computing

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: