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Satyam Gambhir Articles

Guest post by: Satyam Gambhir

Social Media in Marketing Mix - Click To Read Article
In social media, marketers are fast learning that their brand is the sum of the conversations about their company. And the rise of social media has created yet another forum for companies to enter the conversation and communicate with their customers. While the final chapter on defining social media and how it will work for companies is yet to be written, we do know that social media cannot be ignored. The key for many marketers is to understand how to use it within their marketing mix to ensure the optimal return on investment for the entire marketing budget.

Internal Wiki / facebook / twitter - Click To Read Article
Undoubtedly, easy and effective communication has a major role to play in getting the right message across various levels of organization. If you are looking for an easier way of communication with your friends or even within your family tree, it is a wonderful Idea to initiate your own facebook / wiki / or your own style of social networking site. This keeps you well connected and bonds get stronger with knowing your own people better. It is not difficult to start one for your own family or organization. However, while trying to implement the same for a small organization run by students, one major issue that came up was about continuous contribution so that the purpose is not defeated and the buzz doesn't fade with time. I am posting my research inferences, which may help you too.

Cloud Computing - Click To Read Article
The most talked about term these days. Though the term is a couple of years old but needs a simpler definition. Marketing students and executives do not make an effort to take a step forward in understanding the term because of it being a part of conversations among software geeks. Marketing, oops - Business and Technology being a subset of each other in the current era, the game becomes even more interesting when we club the two and see wonders happening. If you are a marketer, tech geek or an entrepreneur with no interest in the former two - you need to know what is cloud computing. I will try to put it in complete layman lingo...

Digital Marketing - Click To Read Article
Simply "Digital Marketing" = Marketing through "mobile devices" + "Internet". If blogspot allows a few GBs of space for a post, then we can probably think of expanding the latter two quoted words. Mobile devices may include a basic mobile phone, blackberryz, iPad etc and Internet includes Email marketing, Affiliate, popups, referrals, social media and so on. The effectiveness of communication through these mediums depends on how innovative one is, there are no limits in ways one can use these mediums. Digital marketing is a term that has been around for quite sometime but hasn't been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. However, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams.....

Is Marketing = Interruption? - Click To Read Article
The underlying premise of Prodigy was that advertisers would play a key role in the business success. On a typical prodigy page the lower one third of the page was devoted to advertisements. These adds more or less, un-targetted by today's standards - were nonetheless a significant advancement in potential of a marketer to reach masses and convey the message. This continues even today! Look out how consumers revolted against various marketing campaigns and are we learning any lessons?

Web 2.0 and Marketers - Click To Read Article
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement. "Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

Gen Y Marketing - Click To Read Article
Generation Y also called Millennial generation includes all born between 1977 and 1998. The way of living of this generation is a bit (read: a lot) different and has began to enter the workforce. It is not only funny to know that members of this 75 million person group were raised and are being raised at the most child-centric time in our history and the impact to marketers is undeniable. :) To market your product / service to this genetation, it is vital to understand the way they live and what marketing concepts do they accept and what they consider as funny. Lets understand them better and learn ways to approach!

Dunbar's Number V/S Satyam's Number - Click To Read Article
Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. Proponents assert that numbers larger than this generally require more restricted rules, laws, and enforced norms to maintain a stable, cohesive group. No precise value has been proposed for Dunbar's number, but a commonly cited approximation is 150. Lets see what "Satyam's Number" is!!!

Ever evolving marketing - Click To Read Article
The term "Marketing" is relatively young, however not the discipline. The first ever marketing activity known to man was done by women (who else). The oldest profession being prostitution, it will not be difficult for you to relate. A women had to display her body to get things done eg. get some fruits from the tree owner (barter), which became very popular among women.





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