Boost Your Branding With A Slogan

Guest post by: Paul Saunders
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Article Your Way Through the Marketing World: - By Paul Saunders

Brand recall is the main purpose of creating a slogan. They are there to speak for the brand where images fail. This further enables the brand to create a more lasting memory to the minds of the consumers and enhances the market reach of the product.

Therefore, you need not just produce a creative slogan but an intelligent one. The purpose is mainly to capture the consumer's attention and produce interest about a given product. It enables your audience to stop and think about the possibilities offered by the brand. Depending on your marketing plan, you can utilize a slogan to appeal to either the needs, attitudes, or emotions of the consumers. Therefore, you are trying to compel them to make an action, which in this case is to purchase the product to avail of the benefits it offer.

Why is it such a potent part of your marketing and branding efforts, you may ask? Because it triggers the motivation of the consumers then driving them into action.

Creating a Good Slogan

Due to the importance of the slogan in your business, it is best to assert careful planning into the process of creating a slogan. To achieve a good slogan, you must inform yourself of what the qualities of a good slogan are.

1.) A good slogan is memorable. Since the purpose of a slogan is to increase brand recall and trigger buyer motivations, it must first be able to capture their attention and stay in their memory for a given period. Staying power is an essential factor in the business industry, so you have to be able to produce something that stays in the mind of the consumers when they go out to buy.

2.) A good slogan produces images on the consumer's mind. Most people produce images on their mind when they hear something. Hence, you can trigger the visual patterns of your customers by using the slogan. For instance, you can remind them about your company logo and create a stronger link between the two.

3.) A good slogan drives people into action. Awakening triggers on the consumer's part will help make them the decision to buy the product being represented.

4.) A good slogan highlights the benefit of the product. This is tied up with the efforts of creating product distinction, which is to emphasize the benefits that one can derive from using a company's products or services.

Advertising versus Business Slogan

Business owners must be able to differentiate advertising from business slogans since they serve different purposes. The business slogan is more important since it concerns the brand identity. It impacts your distinction in the market and the power of your brand.

Meanwhile, advertising slogans are created for a specific marketing objectives and over a short-period of time. It is more concerned over influencing a consumer's immediate reaction to a given product while business slogan reinforces the reputation of a company as part of its branding efforts.

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Article Your Way Through the Marketing World: - By Paul Saunders

About the Author: Paul Saunders

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I co-founded 977 Media we work in the online broadcasting sector. We own and operate an online radio network that works with indie bands and artists to help them reach their audiences online. I also do voice overs for commercials and audio spots, the Brit accent helps. Yes I have that accent! I was a FM Rock DJ in Denver on 99.5 The Mountain, was then nationally syndicated from the Rock and Roll Hall of Fame in Cleveland, Ohio. When the Cleveland gig ended Katie and I moved back to Denver in 2008, we missed the Mountains too much. Outside of work, I like to spent time in the open air walking and looking at the scenery. Spending time with friends and getting to know new people is important to me, you could say I'm a people person for sure. I am 53 years old lived in London, England till age 44. Was married, had kids son Darryl and daughter Kayleigh both still in the UK, divorced in 2001 moved here to Denver, Colorado in August 2001. Re-married August 2002 to Katie the love of my life. I love most sports, support the Denver Broncos Colorado Rockies and Colorado Rapids. I also like concerts, movies and sports events. My goals for the future are to get truly healthy, lose some weight and improve my financial future all of which I know is possible. I can help you achieve your personal goals - ask me how!
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