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Do Good and Do Good for Your Business
| Guest post by: Lisa Cherney |
Article Overview: Getting involved in a cause you believe in is not only good for yourself and the cause it can also be good for your business. Yes, you can do good, and do good for your business, at the same time. Here are a few things you can do to leverage your involvement into positive marketing.
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Free Download - Entrepreneurship The Road Less Traveled By Lisa Cherney |
Do Good and Do Good for Your Business
When I was a junior in high school, my life changed forever. My mom was diagnosed with cancer and I was faced with the harsh reality that life is short. Her cancer shaped the way I live my life, even now two decades later.
October is Breast Cancer Awareness Month, and last Sunday I walked with my mom - who has been cancer free for 24 years - in the San Diego American Cancer Society Making Strides Against Breast Cancer walk. It's a noncompetitive walk supporting the American Cancer Society's unique mission to fight breast cancer on four fronts: research, education, advocacy and service programs.
Getting involved in a cause you believe in is not only good for yourself and the cause - it can also be good for your business. Yes, you can do good, and do good for your business, at the same time.
The key to getting community relations to work for you is to leverage your involvement into positive marketing. Do your customers know you donate time and/or money to those activities? Do you get sales because of your involvement? Are you building your brand and/or awareness of your business because of your donations? If you're not sure, then consider some of the following activities:
Devote a section on your website telling people about your involvement
Use your website to help raise money and/or volunteers for the causes you support
If there's an event involved, market your services during it
Send out press releases detailing your involvement
Have your logo added to the organization's marketing materials
Have the organization link to your website
There are lots of benefits when you and your business become involved in the community, including building credibility for you and your business; building relationship with customers; positive public relations; and general goodwill.
Whatever cause you get involved with, make sure it is coming from the heart. People can sense if you're not being sincere, so make sure you truly do believe in the cause if you're going to support it. With any luck, you'll discover your own win-win-win situation.
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Article Tags: business marketing, Conscious Marketing, entrepreneurship, intuitive marketing, juicy marketing, Lisa Cherney, marketing strategy
Referred by: http://www.michelepw.com/
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About the Author: Lisa Cherney RSS for Lisa's articles - Visit Lisa's website
Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time.
Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.
Click here to visit Lisa's website   Design Your Business to Fit Your Lifestyle Take Care of Yourself How Taking Time Off Helped Triple My Income Allowing Your Expertise to Shine Through Common Reasons That Keep Entrepreneurs from Moving Forward Owning Your Value How Saying NO Will Attract Your Ideal Clients Own Your Greatness Market What Makes You As An Individual Unique |
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