Entrepreneurship – The Road Less Traveled

Guest post by: Lisa Cherney
Become an Author

Free PDF Download
Entrepreneurship – The Road Less Traveled - By Lisa Cherney

I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I drove home from my last job, the remains of its existence in a cardboard box beside me, and I received this message: “Why go to work for somebody else when you can work for yourself?” I literally looked around like, “Who said that?” And then I realized: “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.

I knew that the road to entrepreneurship would not be an easy one to travel – with fear, risk, and uncertainty lurking around every corner. But as I drove down that freeway, I also knew there was no turning back now. It was time to follow the right path, and for me, that path was helping others discover theirs!

That third layoff was a turning point in my life: a point in which I realized I needed to make a change. And that change resulted in helping others to make changes as well. In fact, this is a step in my “Stand Out, Be Juicy” program that I call Juicy Benefits – communicating how you change someone’s life. And we all do it! We, as entrepreneurs, all offer services that change people’s lives. You just have to realize it.

To illustrate this point, one of my clients, a professional organizer, wasn’t meeting her goal of making a six-figure income. While she viewed herself as an organizer of stuff, her clients were saying, “You’re so much more than a professional organizer!” She couldn’t see it. So I asked her: “How are people different after working with you?”

Like most people, she couldn’t answer. But I helped her find her voice, her answer, which was: “I help people get to the root of the cause of their clutter so it never comes back.” Ta-da! There it was. Her Juicy Benefits. She started charging more and hit her six-figure mark that year.

The answer to, “How are people different after working with me?” should roll off your tongue, but most likely, it doesn’t. For most entrepreneurs, this is the case. My own dissatisfaction while working in corporate America should have been obvious to me, but it wasn’t. My point? We don’t always see what’s right in front of us. Sometimes it takes someone from the outside to help us see what we should see, say what we should say, do what we should be doing. Juicy Benefits is just a piece of the puzzle, one curve in your road to discovery. Take the wheel for a moment, and let’s see where we can go!

A Better Way to Live

18.0 Conclusion: Entrepreneurs and entrepreneurship in Africa

17.0 What Needs to be Done - Mainstreaming Entrepreneurship: Entrepreneurs and entrepreneurship in Africa

California's Not a Big Entrepreneurship State

Entrepreneurship Is Very Closely Associated With Your Risk Taking Abilities

7 mistakes, and 7 keys to successful entreprneuership.

Growing Your Business Intuitively

Smart Women, Dorothy, and the Yellow Brick Road

10.1 The education system: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005

Teachings of the Wii Generation

Pure Entrepreneurship

Lesson #4: Low Risk Means Low Rewards

Updated: The Age/Entrepreneurship Myth

1.0 What is known and what needs to be done: Entrepreneurs and entrepreneurship in Africa

Entrepreneurship Spirit

Lesson #5: Stick To Your Guns

Take the Road Less Traveled

New Age Entrepreneurship

6.3 Limitations of Enterprise Survey data for gender analysis: Gender Entrepreneurship and Competitiveness in Africa 2007

Entrepreneurship

Home > Marketing > Lisa Cherney > Entrepreneurship The Road Less Traveled > Google +

Referred by: http://www.michelepw.com/

Free PDF Download
Entrepreneurship – The Road Less Traveled - By Lisa Cherney

About the Author: Lisa Cherney

RSS for Lisa's articles - Visit Lisa's website

Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time.

Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.

Click here to visit Lisa's website.

More from Lisa Cherney
Everyone Needs a Soapbox
Design Your Business to Fit Your Lifestyle
Its About Them Not Me Highlighting Your Juicy Benefits
Take Care of Yourself How Taking Time Off Helped Triple My Income
Owning Your Value How Saying NO Will Attract Your Ideal Clients

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Entrepreneurship – The Road Less Traveled

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: