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Own Your Greatness: Market What Makes You As An Individual Unique
| Guest post by: Lisa Cherney |
Article Overview: To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.
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Free Download - Entrepreneurship – The Road Less Traveled By Lisa Cherney |
Own Your Greatness: Market What Makes You As An Individual Unique
To stand out in today's busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don't need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.
Your business is a direct reflection of you and you need to own your greatness and have that come through in your marketing. Even if you have 15,000 employees, you founded the company. It was your vision and your juice, so your energy needs to come out in your marketing.
So how do you capitalize on your uniqueness? Start by asking yourself this question: What do clients, friends and family compliment me on? This has nothing to do with testimonials; it's a whole other layer. It's capturing the essence of what people compliment you on and respect you for.
Why is this important? Because people want to know you and who they are doing business with. And your ideal clients have certain things they want to know about you.
I'm not just talking about your biography here. It's more than that; it's your story and what makes you unique and has you doing the work you are doing.
Here's an example: If I'm looking for an acupuncturist, and I have a child who is dealing with asthma, and I read someone's story who says something about that or something along those lines, I'm much more likely to give them my business.
One of the things I've really started to own and share is that I work part-time and spend Mondays and Fridays with my daughter being mom. And I've had the best year yet, tripling my income. That really resonates with a group of my ideal clients out there. They are moms and dads and think, "I want to work part-time and do that too."
Think about how you can translate more of who you are into your marketing. If you are a small business owner and you're not adding in the juicy layer of who you are, you are missing an opportunity. In this culture right now, it is more important than ever to own your greatness and stand out.
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Referred by: http://www.michelepw.com/
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About the Author: Lisa Cherney RSS for Lisa's articles - Visit Lisa's website
Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time.
Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.
Click here to visit Lisa's website   Its About Them Not Me Highlighting Your Juicy Benefits Set Your Business Up for Success How Getting Help will Keep You on Track for the Future Get Out of Your Head Common Reasons That Keep Entrepreneurs from Moving Forward Letting Go How Saying No to Clients Can Have You Saying Yes to Success Bio Basics How Much Is Too Much |
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Re: How should i promote a new website?
- ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office...
I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing).
If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature.
That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator.
Hope that sparks some new ideas.
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- Hello Lucy,
you may consider this list for Ideas for Business: (Top 23 list)
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Re: This is Marketing Warfare!
- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
Re: Do Women Play the Stock Market?
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Re: Stopping Drive-by Spam
- I've also noticed that in this and other forums. I wonder why they do it that way. Makes it easier to catch them. I suppose it's probably just laziness. I've even seen the same person spam the same thread multiple times one after another with the exact same post. I guess that just how stupid some of these spammers are!!!
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