The Marketing Pyramid: How to Find Your Ideal Client

Guest post by: Lisa Cherney
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Entrepreneurship – The Road Less Traveled - By Lisa Cherney

If you were trying to find your soul mate through a dating site, a description such as, "Looking for someone 35-45 in Seattle who drives a red car" isn't going to find you your Prince or Princess Charming. The same is true with your marketing materials. Generic marketing will only attract generic clients. To find those people who get you excited about your business and what you're doing, you have to laser in on what I call your "ideal client." You have to be very conscious about what you are saying so you can attract the clients who get the best from you and get the best results from your unique services. "Well, Lisa, I do that by marketing to my target audience," you might say. That's great, but it's not enough. And it's not enough to market to your niche - you have to go further! Picture a pyramid. The bottom or widest part is your target audience - let's say women, age 35-45, living in Seattle. The niche is the next part of the pyramid, such as women going through divorce. Many people stop right there in defining their clients, but not everyone fitting that niche is ready to invest in your services. You need to reach the ones who are ready - your ideal clients who are at the sharpest point of the pyramid. A great way to start pinpointing your ideal client is to ask yourself the following questions: Which clients are my favorites (you'd want to clone them, that's how much you love them) and why? Once you start creating this profile, you'll start thinking of the words your ideal clients need to hear. If your favorite client is super ready for change, then which do you think will resonate more with them? 1. "Are you going through a divorce?" 2. "Are you going through a divorce and ready for that life transition to catapult you on a new journey?" I'm guessing you'll agree with me that it's number two. The next step is to channel your ideal client into your marketing. You should know them so well that it should be as easy as writing to your best friend. You'll be amazed how your marketing will be transformed when you connect with your ideal clients.

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Entrepreneurship – The Road Less Traveled - By Lisa Cherney

About the Author: Lisa Cherney

RSS for Lisa's articles - Visit Lisa's website

Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 12 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working part-time.

Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.consciousmarketing.com or call 887-771-0156.

Click here to visit Lisa's website.

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