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Lisa Cherney Articles

Guest post by: Lisa Cherney

Entrepreneurship – The Road Less Traveled - Click To Read Article
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.

What I Learned From A Glitch – And A Rabbit - Click To Read Article
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.

Everyone Needs a Soapbox! - Click To Read Article
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.

YES, You Can Be a Full-Time Mom and Successful Entrepreneur! - Click To Read Article
How do I balance being a full-time mother and a full-time entrepreneur? After five+ years of doing both, I can say it's been crazy, fun, and worth every minute! I started by creating the life that I wanted, and then I worked my business into it. If you want to be a mother and entrepreneur without sacrificing either, start by asking yourself these questions:

“Bio Basics – How Much Is Too Much?” - Click To Read Article
Knowing what to include in a bio can be intimidating for business owners, but it doesn't need to be. It's hard for some people to know what to include and what to leave out, so I have some very simple questions for you to ask yourself when you decide what to include – for both long and short bio pages.

Own Your Greatness: Market What Makes You As An Individual Unique - Click To Read Article
To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.

Letting Go: How Saying “No” to Clients Can Have You Saying “Yes” to Success - Click To Read Article
In today’s day and age most people would say it’s crazy to turn down business. For a long time I held onto a lot of clients who didn’t excite me because I felt it was what I “should” be doing. But then I stopped – I let go – and it made such a difference not only in my business, but my passion for what I was doing.

Set Your Business Up for Success: How Getting Help will Keep You on Track for the Future - Click To Read Article
One of the best things you can do for yourself to grow your business and propel yourself forward is to get help. But so many of us keep justifying that we can’t afford help. I can relate to this personally because back in 2008 I had $1200 to my name. One of the things I did that led me to a quarter million dollar income at the end of 2009 was I realized I had to hire some help.

It’s About “Them,” Not “Me”: Highlighting Your Juicy Benefits - Click To Read Article
Every entrepreneur has a unique approach to what they do. But it’s highly likely that they are not getting translated into your marketing. Here are two steps to highlight your juicy benefits, make it about them and stand out from your competition.

It's All in Your Head: Easy Ways to Stay Positive and Boost Your Business - Click To Read Article
I did a lot of things over the past few years to grow and expand my business, including working for the lifestyle I want, defining my ideal clients and taking care of my physical and mental health. Part of my mental health care included maintaining a positive mindset, and it really made a huge difference. Here are the four things I did to achieve a positive mindset.

The Marketing Pyramid: How to Find Your Ideal Client - Click To Read Article
If you were trying to find your soul mate through a dating site, a description such as “looking for someone 35-45 in Seattle who drives a red car” isn’t going to find you your Prince or Princess Charming. The same is true with your marketing materials. To find those people who get you excited about your business and what you’re doing, you have to laser in on your “ideal client.”

Do Good and Do Good for Your Business - Click To Read Article
Getting involved in a cause you believe in is not only good for yourself and the cause – it can also be good for your business. Yes, you can do good, and do good for your business, at the same time. Here are a few things you can do to leverage your involvement into positive marketing.

Design Your Business to Fit Your Lifestyle - Click To Read Article
Four and a half years ago I became a mother to a beautiful and sweet girl named Bella. I knew I wanted to be a “mom” but also continue to expand my business. I took many steps to expand my business and ultimately triple my income, and one of these steps was affirming my three days a week work lifestyle.

Allowing Your Expertise to Shine Through: Common Reasons That Keep Entrepreneurs from Moving Forward - Click To Read Article
In today’s fast paced world we have access to more information than ever before, be it books, media or opportunities for education. And while it’s great to have all this information and learning at our fingertips, it can sometimes be a detriment to us. In fact, for some people, it can be an excuse for them not to move forward in their business.

Through the Looking Glass: Your Beliefs May be Holding You Back from Success - Click To Read Article
One of the most important steps I took recently to transform my business was looking inward at my beliefs that were holding me back and putting them under a magnifying glass. I invite you to take a look at the beliefs you have that are keeping you from making changes in your business and then allow yourself to do something outside your comfort zone to battle those beliefs head on.

Take Care of Yourself: How Taking Time Off Helped Triple My Income - Click To Read Article
When you’re stressed out about your business and feel like you have a to do list 10 miles long, the best thing you can do for yourself is take some time off. It sounds completely counterintuitive, but it’s exactly the right thing to do. Here are a few things I recommend to start taking care of yourself, which will in turn take care of your business.

Owning Your Value: How Saying “NO” Will Attract Your Ideal Clients - Click To Read Article
I made a quantum leap in 2009, going from eight years of just below my six-figure goal, to making that leap above six figures. I came to a place where I was willing to raise my price on my own unique marketing system. I claimed my own value, and I started to say “no” to a bunch of clients.

Keeping the Juices Flowing: How I Tripled My Income, Including Saying No to Clients and Yes to More Time Off - Click To Read Article
When you are committed to having a business you love, you experience a lot of transformation. The key to success and happiness in being your own boss is for your business to evolve as you evolve.

It’s Always Darkest Before the Dawn: How Shedding Light on Your Failures Can Help You Achieve Business Peace - Click To Read Article
My journey as a business owner has been about integrating my professional knowledge with my spiritual understanding. I refer to this state of mind as “Business Peace.” Gaining clarity and obtaining business peace is possible if you are committed and willing to dig deep.

Get Out of Your Head: Common Reasons That Keep Entrepreneurs from Moving Forward - Click To Read Article
What I like about my business is attracting conscious entrepreneurs whose businesses are evolving. But sometimes we can get stuck in our heads and unconsciously hold ourselves back. People have a lot of “good reasons” for not moving forward. But many of us who are self-aware know that our reasons are often our beliefs, and it’s our beliefs and perceptions that are holding us back.

How Integrating Spirituality and Business will Maximize Profit, Purpose and Passion - Click To Read Article
Some of the best business decisions I’ve ever made probably sound completely crazy to most people. I try not to focus on what I should be “doing” but how I am “being” in my business. This allows me to fully integrate my spiritual tools into the way I run my business and achieve business peace.

Referred by: http://www.michelepw.com/



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