Tools for Effective Communication in Sales
Using the appropriate words is critical to effective communication. Think carefully about your audience and what they are interested in. It is important to ascertain how your market generally gets to know about a product or service such as yours. You also need to answer the following question; how is the consumer going to use your product or service? In other words you need to know why the target consumer would want it. Find out where they are coming from; what their motivations are in acquiring your product. Knowing how they would normally acquire this type of product or service is also critical. In other words, how do they buy?
As you can see gathering this amount of information can be quite exhausting and intimidating but extremely rewarding. For you to be in the same mindset as your customers, at the appropriate time they are ready to buy and using their own language, that's when you hit the jackpot. By using words that they want to hear and are specifically searching for, can give you a significant advantage. Using words that encourage potential customers to try your product and tells them how this would benefit their lives is another tremendous plus.
For example, if you are selling a baking 101 book about making moist decadent brownies, you could reach out to people in the blogging world, most commonly known as blogosphere, who are foodies. You can tap into this audience with the appropriate use of key words in building your Blogging campaign . Blogging can also be your vehicle to spread the word about your product. Blogging is a tool to create meaningful awareness. Blogging is also different from traditional media inasmuch as it can provide instant feedback.
In summary, expressing your knowledge of your product in terms that are interesting to the consumers, i.e. fulfilling their needs, ease of availability and the benefit provided is critical to successful selling. Knowing what your customer is looking for and explaining how your product can make their life better, easier or more rewarding can lead to a successful outcome for both parties.