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Using Banner Advertising to Promote Your Product Or Service
| Guest post by: Daniel Lacey |
Article Overview: The article talks about the utility of using Banner Advertising for promotional purposes and adds some useful hints and practical tips to do so.
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Free Download - The Value Of Finding The Right Niche Market For Your Website By Daniel Lacey |
Using Banner Advertising to Promote Your Product Or Service
Looking for an effective way to promote your product or service? Let me suggest that you consider the use of banner advertising. A banner ad is a graphic image that is either static or animated in nature. Such an ad may contain pictures of the product, descriptions of its benefits, descriptions of the service and benefits and/or the company name. If your ad contains animated objects or flashing words that describes the product, they generally are seen as more eye-catching. The link should not be broken so that your advertising strategy won't be wasted. Your banner should be clickable, which is to say that it should be a hyperlinked, and should transfer the viewer who clicked on it, to a landing or sales page of the product or service. This link is critical to your advertising strategy.
Should you decide to use banner advertising for the promotion of your product or service, I offer below some useful hints and practical tips for your consideration. Some may seem very basic but it is surprising how often the basics are forgotten:
1. Always post banner advertising on the pages of websites or blogs that are connected to the product you are promoting.
2. Always show the specific product or service you are offering in the content (graphic) of the banner advertising.
3. Always connect your banner with a direct link to the product that it is advertising. If, for example, you are showing the customers a soap product; the link should take them directly to the product sales page itself instead of your website's home page.
4. It is advisable, where possible, to place your banner "above the fold" that is to say it should be seen when the page is first opened instead of the viewer having to scroll down. Again, where possible, it should be placed at the top part of a web page to facilitate the viewer's eye. Animation also really helps the banner to stand out.
5. Try to use modern and catchy graphics as well as relevant key words and/or phrases in your banner advertising. The more individual the style, content and maybe animation of your banner the more your potential customers will be interested on your product or service. Any individual animated characters that you utilize in your ad campaign should always be identifiable with the product.
6. If you use too large or complicated graphics in your banner this could impact the time it takes for the web page to open. You want your ad to be large enough to be noticed but not too large as to slow down the page.
7. Carefully check your links before you publish on the web. Again brevity of connection is important.
It is vital for banner advertising to be effective to include interesting graphics and appealing words and phrases. Like many other things, the nature of advertising is changing, and you must be prepared to change with it. This dictates that vendors need to try new methods to promote their products and services.
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About the Author: Daniel Lacey RSS for Daniel's articles - Visit Daniel's website Dan Lacey is a retired General and Financial Management Executive who is an Independent Marketing Consultant affiliated with a marketing training and support company and a marketer of financial education products. TO LEARN $$$ SECRETS DIRECT FROM TOP 1%! FREE IF YOU ACT NOW! First 1,000 ONLY! 5 millionaires reveal CLOSELY GUARDED lead & sales methods. Convert like crazy & skyrocket your profits. Click here immediately http://www.MaximizePotentialOnline.com. Dan also publishes a blog http://www.meetdanlacey.com Click here to visit Daniel's website   Establishing Your Presence In Social Media The Benefits To Bloggers Of Search Engine Optimization Banner Advertising A Cash Generation Opportunity Online Profitability 3 Considerations To Think About Generating Traffic For Your Website Some Practical Online Marketing Ideas |
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Re: Service Or Product?
- I agree with starting a Service-based Business in the economy. Here is what I think is critical:
1. Researching that your Service business has a market.
2. Marketing the Service with as much leverage as possible.
3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: Ways to Boost Productivity
- 1. Give Employees More Than a Paycheck
2. Provide Better eSupport Channels to Promote Self-Service
3. Complete your most dreaded tasks first thing in the morning.
4. Outsource as much as possible
5. . Turn off the TV.
Show the Benefits
- Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out.
This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.
Offer Credit instead
- I'm not sure if ChrisH was referring to this but i'll state it more expicitly ..
Charge upfront and offer a refund of double the value back in "Credit" towards your Product or Service you have for sale at the end of the event.
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