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Copywriting - what a waste of time

Guest post by: Martin Williams

Article Overview: There's copywriting and there's copywriting. Here is quick look at the perils of using the wrong sort of copywriting - poor quality, ineffective and potentially damaging work.

Copywriting - what a waste of time

That's a strange thing for a freelance copywriter to be saying isn't it? Shouldn't I be shouting from the roof tops about how how a good copywriter will win your more customers and help make you more money? Or maybe that a pro freelance copywriter on the team offers you fast and effective competitive advantage, top search positioning and calls to action that turn prospects into customers? Well you can take that as read (or written even). Bad copywriting

It's not strong, well-worked, persuasive copywriting I have a problem with. It's BAD copywriting, ineffective copywriting that fails to address the audience, to relay the promise and ends up just wasting money. Not just money, time too. And there's the opportunity cost. What about reputation? What about customer confidence? You probably spend a small fortune on your online presence. Why spoil the ship for a ha'peth of shoddy copywriting.

Surely if anything is worth doing it's worth doing well and that includes copywriting. If you can't, if you think you can't or if you're too busy to apply yourself properly to your copywriting then hire in help.

You've only got one home page - make it count. What about your landing pages, your blog, your articles, your press releases? Are they, hand on heart, appealing to your prospects in a language they understand?Are they telling your story in a compelling way?

Make sure that your website is working for you and not against you with quality copywriting.

The Google spin cycle

If you outsource your content writing to a third party take care. Manage your copy quality and the way it's used carefully. The internet is awash with virtually unintelligible articles spun by machines or hacked together on copy farms for a few cents. SEO copywriting that exists exclusively for SEO purposes. Copywriting for machines that when read by humans makes you look cheap, makes you look shoddy and gives your readers the impression that really... you are not the kind of organisation that they should be spending their time and money dealing with. Is that how you want to be represented on line?

Copywriting - once it's up, it's up

Your reputation is at stake and who wants to be made to look stupid or amateur by going for a low rent copywriting option. SEO copywriting in the form of SEO articles and SEO press releases is easy to put up on line. It's not so easy to make it disappear if it's letting the side down.

Talk to a professional copywriter for advice on how an experienced freelance copywriter copy can help you build your business on and off line. Don't waste your time and money on bad copy.

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Article Tags: copywriter, copywriting, seo, seo copywriting



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