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Heather Robertson Articles
| Guest post by: Heather Robertson |
From Web Site Visits To Trade Show Visits - Click To Read Article
Effective marketing with digital media (websites, email newsletters, social media and videos) can go a long way toward driving website visitors to physically visit you at your trade show booth. And as we all know, getting people into your booth is more than half the battle when it comes to making sales. So how do you use the internet to bring people into your booth? Digital marketing provides you with a number of opportunities to turn your website visitors into show visitors. Taking the time now to think about how you can use the cheap or free tools at your disposal can pay off in extra traffic and extra sales, while your competitor looks on wondering just what the heck is going on.
How Do You Know If Your Website Is Pulling Its Weight? - Click To Read Article
Is your website doing its job? And, more importantly, how do you know? There are approximately 110 million websites live on the Internet. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have to. So, they quickly launch a site that doesn’t have a specific purpose, and no real way of measuring whether it impacts their bottom line. As business people, we dedicate a lot of time to discussing different ways to manage customer relationships, because we know that measurement and evaluation are critical to success. And it's the same with your website. But how do you gauge your website's effectiveness? Further, how do you measure it in a way that will provide you with an ongoing record of historical and unbiased data?
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About the Author: Heather Robertson RSS for Heather's articles - Visit Heather's website After 25 years in print and publishing, Heather launched a consulting service to assist small business in understanding the importance of the internet marketing in order to gain new business. Heather provides a variety of services including: consultation, hands-on web management (writing, e-news, blogging) social media and analytics. Heather's interest in internet marketing began in 1999 when as publisher of Boat for Sale Magazine, she launched www.boatforsale.net, the first marine website in Canada. Since then she has continued her commitment to understanding the importance of internet marketing through readings, courses, conventions, online seminars and simply just getting out and seeing what works. Managing a small business often requires ˜being chief cook and bottle washer" and balancing a myriad of tasks simultaneously. Heather's goal is to assist small business understand the investment and value required in websites and internet marketing to succeed in the future. Click here to visit Heather's website   From Web Site Visits To Trade Show Visits How Do You Know If Your Website Is Pulling Its Weight |
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