comScore Networks, a leader in measuring the digital age, recently released the results of an analysis revealing the size and growth of the U.S. local search market.
According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.
Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.
The comScore study also found that performing a local search drives consumers to take action. During the second quarter of 2006, 47 percent of local searchers visited a local merchant as a result of their search behavior, while 41 percent made contact offline.
What does this mean to you? If you're running a small business and never worried about the Web before because you only sell locally, you need to think again. At a minimum, you need an informative and compelling Website that is search optimized for your sales region.
Local Search Continuing To Gain Steam - To learn more about this author, visit Rich Gaasenbeek's Website.
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Rich Gaasenbeek
(Visit Rich's Website)
Rich Gaasenbeek's passion is helping
small and medium sized businesses grow
faster and make more money through better
marketing. Marketing that is integrated,
cost-effective and most importantly, lead
generation driven. Through his company
Marketing Leads Inc. www.
marketingleads.ca, Rich helps clients
to increase sales to existing customers,
generate new leads, enter new markets, and
introduce new products and services. Rich
is known by some as “the sales reps’
marketer” because of his deep empathy with
sales reps and his understanding that any
marketing that doesn’t produce a lead
doesn’t mean a thing to the average sales
rep trying to make his or her quota.
Rich's clients appreciate the time he
takes to get to know their business, the
creativity and commitment he brings to the
table, and his overall business savvy.
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