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Still wondering if search engines really matter in YOUR business?

Written by: Rich Gaasenbeek

Article Overview: A recent study by Internet research firms Marketing Sherpa and Enquiro called, "The Role of Search in Business to Business Buying Decisions" strongly demonstrated that search engines are now the dominant force driving most business buying decisions. A key finding indicated that 93.2% of respondents based their buying decisions according to their online research.

Still wondering if search engines really matter in YOUR business?

A recent study by Internet research firms Marketing Sherpa and Enquiro called, "The Role of Search in Business to Business Buying Decisions" strongly demonstrated that search engines are now the dominant force driving most business buying decisions. A key finding indicated that 93.2% of respondents based their buying decisions according to their online research.

Right now, go to Google. Search for your product or service, but not by using your company or first name. Instead, use common words and phrases your customers might use when searching for your Web site. (For example, a tile worker from Denver might search for custom tile work and custom tile work Colorado.) Try it!

Did your business come up in the results? If so, great! But if you did not show up, or are invisible beneath a list of your competitors, you need to improve your online findability.

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Related Forum Posts
Re: Search Engine Optimization - As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
How Soon Does It Take a Blog to get Into the System? - I have used blogger.com (used to be blogspot, or still is, for all I know...taken over by google, anyway!) for about a year now. My first blog, Daily Space, shows up regularly in search engines now...seems like the day after I post something its in the search engines. And I'm pretty sure I never announced it to search engines... it just made its way onto them virally because Google arranges that. At least that's what I'd thought. BUt I created a blog a couple of weeks ago, for an actor named Patrick Barlow. (No one's ever heard of him, it's for my own enjoyment only). And I signed on to Google Alerts to get alerts about Barlow from webpages and blogs... And after two weeks of me making a post about Barlow each day, I have yet to get a "Google Alert" about it, and have yet to see it in search engines! Is anyone familiar enough with Blogger/Blogspot to know how long it takes before a new blog filters into the Google search engine?
Seo way of Marketing... - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Re: Seo way of Marketing... - This is an interesting discussion. Lately I've been expanding my definition of seo, to include not only search engines, but other searching methods. Which include sites like Twitter, where there is a live search. I think it's also important to target the right groups of people who may network over social media sites. Basically, you want to reach as many people who are interested in your topics as possible, and the search engines are only one way to get there.
Blogs in Search Engines - The format for blogs make them very compatible with search engines and Blogger uses a format that Google really likes. My Virtual Book Tour site is set up in a format that Google likes and that certainly helps with search engines. I would assume you have the person's name in the Google Alert and that's what you're looking for. Are you using the name in post titles, the blog title and name? I've also been surprised to find how well the profile details show up in the search engines. Also, are you using his name in your tags for each post? Usually each time I post, I have a Google alert within 2 hours to a day. I haven't started a new blog in a month or so, but it seems like the last ones started showing up within a day or so. That's all I can think of at the moment. Shri


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