A recent study by Internet research firms Marketing Sherpa and Enquiro called, "The Role of Search in Business to Business Buying Decisions" strongly demonstrated that search engines are now the dominant force driving most business buying decisions. A key finding indicated that 93.2% of respondents based their buying decisions according to their online research.
Right now, go to Google. Search for your product or service, but not by using your company or first name. Instead, use common words and phrases your customers might use when searching for your Web site. (For example, a tile worker from Denver might search for custom tile work and custom tile work Colorado.) Try it!
Did your business come up in the results? If so, great! But if you did not show up, or are invisible beneath a list of your competitors, you need to improve your online findability.
Still wondering if search engines really matter in YOUR business? - To learn more about this author, visit Rich Gaasenbeek's Website.
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Rich Gaasenbeek
(Visit Rich's Website)
Rich Gaasenbeek's passion is helping
small and medium sized businesses grow
faster and make more money through better
marketing. Marketing that is integrated,
cost-effective and most importantly, lead
generation driven. Through his company
Marketing Leads Inc. www.
marketingleads.ca, Rich helps clients
to increase sales to existing customers,
generate new leads, enter new markets, and
introduce new products and services. Rich
is known by some as “the sales reps’
marketer” because of his deep empathy with
sales reps and his understanding that any
marketing that doesn’t produce a lead
doesn’t mean a thing to the average sales
rep trying to make his or her quota.
Rich's clients appreciate the time he
takes to get to know their business, the
creativity and commitment he brings to the
table, and his overall business savvy.
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