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Search Engine Marketing - A Primer For The Busy Executive - Click To Read Article
One of the hottest topics in marketing today is Search Engine Marketing or SEM for short. What is SEM and why is it so hot? The purpose of this post is to give the busy SMB owner a quick high level guide to the key things he/she needs to understand about SEM.
The Three Classic Marketing Challenges Faced By Small Businesses - Click To Read Article
The other day I met with a client who was complaining that his marketing wasn’t doing a thing for his business. So I asked him three simple questions.
1. Do you have something good to say?
2. Do you say it well?
3. Do you say it often?
His reactions to these questions were telling and reveal three of the major challenges small businesses face in doing effective marketing.
Sales and Marketing - Yin and Yang, or Oil and Water? - Click To Read Article
Have any two areas of business ever been more mixed up and misunderstood than sales and marketing? I can’t tell you how many times I’ve spoken to clients who have complained about their marketing when it was really a sales problem; OR gone on about their no-good lazy sales reps when what they really had was a marketing failure!
So let's first clarify the definition of sales and marketing, then we'll tackle the more interesting topic of their inter-dependence.
Cold Calling - Fish or Fowl? - Click To Read Article
In my last post, I talked about how marketing should be used to create leads, NOT sales reps. But what about cold calling you ask? Cold calling is a sales rep role and responsibility yet it creates leads, right? Wrong. Cold calling is actually a form of Marketing NOT sales, since it creates leads not customers.
Unfortunately, cold calling is the most expensive and least efficient method of creating leads that exists.
Still wondering if search engines really matter in YOUR business? - Click To Read Article
A recent study by Internet research firms Marketing Sherpa and Enquiro called, "The Role of Search in Business to Business Buying Decisions" strongly demonstrated that search engines are now the dominant force driving most business buying decisions. A key finding indicated that 93.2% of respondents based their buying decisions according to their online research.
Effective Marketing Building Block #1 - Have Something Good to Say - Click To Read Article
Before spending a dime on any form of marketing, a company first needs to be crystal clear on what makes it worthy of the customer’s business. This may sound like a “messaging” issue but it’s not. At its core, it’s an issue of business and marketing strategy.
So what does it mean to “have something good to say” and how do you get there?
Having something good to say really means that you’ve understood your customer at a very deep level, and have aligned everything about the way you do business to satisfy or exceed the needs and expectations of your customers. This goes well beyond the traditional “features, advantages, benefits” of your products or services.
Local Search Continuing To Gain Steam - Click To Read Article
comScore Networks recently released the results of an analysis revealing the size and growth of the U.S. local search market.
According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.
Two out of five local searchers (41 percent) were looking for information on a local service in their home area.
Search Engine Marketing - The Importance Of The "Easy Sale" - Click To Read Article
In our previous post, we discussed the concept of the Search Engine Marketing (SEM) two-step, and ended by introducing the concept of the “easy sale”.
What’s the easy sale? That’s the offer on your Website that allows your prospect to sign up for an e-newsletter / request a whitepaper / complete a scorecard – anything that allows them to learn more about your company without the risk of having to speak to a live human being – or worse – the dreaded “Sales Representative”. In return, you capture their contact info (email address minimum) which now allows you to continue marketing to this prospect on an ongoing basis and puts you in control of the sales cycle.
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Marketing Assessment
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How effective is your marketing?
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Rich Gaasenbeek
(Visit Rich's Website)
Rich Gaasenbeek's passion is helping
small and medium sized businesses grow
faster and make more money through better
marketing. Marketing that is integrated,
cost-effective and most importantly, lead
generation driven. Through his company
Marketing Leads Inc. www.
marketingleads.ca, Rich helps clients
to increase sales to existing customers,
generate new leads, enter new markets, and
introduce new products and services. Rich
is known by some as “the sales reps’
marketer” because of his deep empathy with
sales reps and his understanding that any
marketing that doesn’t produce a lead
doesn’t mean a thing to the average sales
rep trying to make his or her quota.
Rich's clients appreciate the time he
takes to get to know their business, the
creativity and commitment he brings to the
table, and his overall business savvy.
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