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Six secrets of copywriting that will boost sales

Guest post by: Archie Crossley

Article Overview: This article contains six key steps anybody in the copywriting industry needs to know.

Six secrets of copywriting that will boost sales

Copywriting can be frustrating because there are so many angles to consider that you hardly know where to turn. Don’t worry. Here are six ways to help you write some great copy that will improve your sales. 1. Don’t sell the product, sell the feeling. This just means that you should try to evoke the pleasurable emotions the customer will feel once they buy your product. It can be done in a thousand different ways but it must conjure up strong feelings. So don’t just say your widgets are top quality… tell people that they’ll be the envy of their friends once they become the proud possessor of one your widgets. 2. Emphasise the reward to be gained. For example, you could sell a burglar alarm by saying it uses the latest technology but you will get a better reaction if you tell people they will be able to able to sleep more easily, safe in the knowledge that their home is protected. 3. Emphasise the pain that can be avoided. This is the opposite approach to point two but it is equally powerful. In this case when selling a burglar alarm you might tell customers that they will avoid the trauma of having their home violated by thieves if they buy your burglar alarm. 4. Mix the emotional pull with lightly spread facts. Once you’ve made people feel good at the prospect of buying your product you can add a little factual detail about quality and specifications to appeal to the more rational side of the brain. Don’t overdo it though because emotion is by far your strongest selling point. 5. Follow up the evocation of emotion with commands to take action. Having been made to feel the pleasure to be gained in buying your product or, alternatively the pain to be avoided, your customer’s intellectual guard is down for a moment. This is your opportunity to throw in a call to action such as “buy now and save 10%”. 6. Give customers several opportunities to buy. Some people may be sold on the product straightaway so give them an opportunity to click through to sales or pick up the phone without having to read all the way through the copy. Other customers may want to know more before they’re ready to buy so let them read on and then give them another chance to buy. Continue like that to the end. Good copywriting is all about understanding the aspirations of your customers. Before you tell them about technical qualities of your product you need to make them feel good about the thought of buying it. If you can evoke the right emotions, you’re half way to making the sale.

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Article Tags: Copywriting, emotional pull, evocation of emotion



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Sssshhhh...Just trying to slip in quietly... - Heard me huh? OK. Well, I guess as long as I have your attention, I'll just let you know I'm here to try and add as much value as I can when it comes to fielding questions and concerns about how to generate more sales leads from your website, email marketing and ads. I've been writing articles for the Evan Carmichael site for a couple of years and thought I'd check out the forum and figure out ways I could contribute. Got tons of sales and direct response copywriting experience that has helped my clients attract more prospects and convert them in profitable customers. I promise to chip in as much as I can so you can take advantage of my background and skills and apply it to your own business so you can grow your profits faster. Looking forward to participating.
Re: Places to learn copywriting without going to a regular i - Good copywriting is what that makes an ad campaign about a certain product successful .It is the main reason nowadays behind the mediocre to extraordinary sales of any product. You can always learn the techniques from books or from a person working in the field. But believe me, it all depends on personal imagination and practice one has done to polish his/her skills.
Re: SES Toronto - Day 1! - ...oh and even though it's 21 secrets, why do you have [quote:1gz722fe]Tip #22: Use Your Thank You Page to Sell[/quote:1gz722fe] on your blog? Are you holding out on secrets or are you adding your own? Hope to see you at the next conference!
Re: 10 Reasons Why Alexa Is Important - Great post, Evan. Having a high Alexa rank can create all kinds of possibilities for website owners. You detail them very well. I've read in various forums about ways to boost your Alexa rank, some being not the most honest. What would your recommendations be for someone that is looking to boost their Alexa rank? Thanks, Alan
Places to learn copywriting without going to a regular insti - Please tell me how to learn copywriting for advertising when you cannot attend regular classes in any institute or university.


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