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Get More Clients with Marketing Automation: Managing Your Social Networking Sites

Guest post by: Jennifer Davey

Article Overview: Few people have the time to separately manage and maintain Twitter, LinkedIn, and Facebook accounts, send out relevant updates, and connect with clients, friends, potential clients and social networks while working in and on a business.

Get More Clients with Marketing Automation: Managing Your Social Networking Sites

I often hear from clients, newsletter subscribers and those in my network that they are amazed at the amount of content I put out. A common question I get is, "How are you in so many places at once?" The answer is simple: automation.

You can increase your visibility on your social networks by tying the sites together, taking time to plan and finding the right tools to help make it possible.

Few people have the time to separately manage and maintain Twitter, LinkedIn, and Facebook accounts, send out relevant updates, and connect with clients, friends, potential clients and social networks while working in and on a business. As a matter of fact, the amount of time it takes to maintain social media has created a relatively new job title-a "Social Media Manager."

What can you do if you can't afford a full-time Social Media Manager?

Automate your social media marketing.

You can link your Twitter, Facebook and LinkedIn accounts so that your tweets post to your LinkedIn status updates as well as your Facebook Fan Page (and personal Facebook page if you want it to). This puts you on three social networking sites at one time with a single action.

You can search Google for the latest and greatest apps to automate cross-posting for you, or ask your Virtual Assistant or web person for help. If you need a recommendation, please let me know, I would be happy to make a suggestion.

Providing Relevant and Compelling Updates Every Day.

While cross-posting is good, it's not enough. To send out relevant tweets, status updates, etc. through the day can be tough. Who has the time?

I always recommend that my clients write a week's worth of relevant tweets and use one of the many free and fee-based pieces of software that can help you schedule your updates. (My two favorites are SocialOomph and HootSuite.) Then, schedule a small amount of time per day (5 to 30 minutes) to manage your account. Your account-managing activities should include things like:

• Answering DMs, LinkedIn and Facebook emails

• Reviewing and accepting new LinkedIn connections and Facebook Friends

• Welcoming your new Twitter followers

• Responding to comments

• Thanking others for retweeting

• Find interesting tweets to retweet

• Connecting

• Participating in Groups

Using a few easy-to-use tools and some simple automation can increase your presence and help you get more clients.

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Article Tags: attract clients, get clients, need clients, want clients



Related Forum Posts
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Marketing 2012 - I am interested in what works for you in 2012, Social Networking, Search Engine traffic, Blogs, Articles, Forums, what? This is a quote from a 2009 Topic "Twitter, Social Networking, What is your Method? From my experience, social networking traffic (Twitter included) also converts at a far lower rate than search engine traffic. Evan Is this still true, or do you use something that gives us better returns and conversions
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol
Re: What are you doing to grow your business Ladies? - At the moment I'm concentrating on Article Marketing, Blogging and Social Networking to gain backlinks and drive traffic to two of my websites. I'm also in the middle of creating another website, totally unrelated to my other sites where I will be selling jewellery. I only started this one yesterday and am pretty excited about it. Take care, Carol


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