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53 Ways to Use Testimonials

Guest post by: Colleen Francis

Article Overview: Unsure how to use rave reviews in your business? Here are 53 ideas every business can implement to help your customers sell for you!

53 Ways to Use Testimonials

Unsure how to use rave reviews in your business? Here are 53 ideas every business can implement to help your customers sell for you!

1. In the biographies of all your team members. “Clients say the following about Colleen…..”
2. In the biographies of your management team
3. In the biographies of your board of directors
4. On the “about us” write up on your website
5. In a customer forum, or discussions group
6. in a “client only” section of the website or a membership only site
7. In your client profile page. Start and or end with a testimonial
8. In your signature line on emails. Use plain text and add it under your signature – like a P.S.
9. On each internal page of your website down the left hand or right hand margin
10. In sales presentations on PPT slides when talking abut each solution you offer a client
11. On the footers of any autoreponder emails
12. In all e-marketing blasts sent by marketing
13. In hard copy marketing materials
14. Create a “what customers are saying about us” booklet for download or deliver as hard copy
15. In user guides and help manuals
16. On invoices that are printed or emailed to clients
17. On your face book page
18. On your linked in page
19. In your Outlook V-file (contact information)
20. On rotating welcome slides before a webinar
21. At the beginning or end of a recorded presentation
22. On invitations to telelclasses or webinars
23. On the demo download page
24. On web thank you pages
25. In thank you emails when a client has downloaded a demo, requested information or started a free trial
26. In on line videos or on demand web based training for your product
27. On web order receipts
28. On up sell and cross sell pages
29. On contact us pages
30. On the product packaging
31. Printed on the back of your business card
32. In QA section on the website
33. For product support – use real life customer solutions
34. In client survey’s polls
35. When asking for referrals
36. In presentation descriptions on applications to speak at trade shows
37. In on-line banner ads
38. In advertisements in trade publications
39. In the “by-line” for white papers, articles and case studies you write for publications
40. In your internal company newsletters – as “good news stories”
41. On internal intranet sales sites
42. In your CRM for internal reminders and motivation
43. On your leader boards
44. In waiting rooms and meeting rooms in your corporate offices
45. On proposal templates for all sales proposals
46. On your telephone “on hold” system
47. Radio ads
48. TV ads
49. Newspaper and magazine ads
50. On your voice mail system
51. As the basis for cold calling scripts
52. To answer sales objections
53. On your Cell phone voice mail message.

Using social proof in a new and different way? I would love to hear from you. Submit your examples of where you have used testimonials differently and profitably and we will send you a copy of our new Unleash Your Secret Sales Force e-book as a thank you!

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Article Tags: sales, target, testimonials



Related Forum Posts
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: Ideas For Business - Stas and lucy, Could you guys give us a recap of your entire business idea as it stands now. Seems like it morped a bit. Let us know: 1. Start date 2. Ways you will Market 3. What you will offer 4. How much will your charge for your offer
Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert
Kevin's Case Study #3 - Promoting something you can't try - [quote="jvprosperity":21pki4fw]Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..[/quote:21pki4fw] Hi Andy, 1. I like this idea of testimonials from current business owners of the product. But what if there aren't any to start? 2. I see your point about there being a need for video dramatization, but as a consumer, do you really buy into them yourself? Where's the authenticity from a dramatization? A security system can be expensive to install for your retail business, so you may not want to invest in something just because someone on TV is telling you to do so. 3. I think your 3rd suggestion has the best potential though! Personally, I would suggest holding a contest to award someone like a marketing student a $500 to $1000 prize for being able to come up with the most creative way to market this security product. It's an inexpensive campaign that could help to generate a lot of buzz (and even be featured as a "story" on a local news channel).
Where to print a book - [quote:39vg8s93]So, writing a chapter a day, I finished in a month, and Kidpreneur: Genius Ways for Kids to Pay For College was born. Currently my book is self published -- I just printed up 100 copies to give to all the people featured in the book, teachers, and some more to sell at $20.00 a piece (it costs $10.00 a copy at Kinko's, so it's not really an outrageous price). [/quote:39vg8s93] If at all possible, you need to stop using Kinko's now and go price some real printers. It should cost only a couple of dollars a piece, if that, to print your book. Admittedly you'll have to buy in bulk, but the overall savings - selling a $2 book for $20 so that you make an $18 profit instead of a measley $10.... is something every kidpreneur should think about!


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