Tweet

SEO Press Release Distribution: Why Keywords Matter

Guest post by: Tara Geissinger

Article Overview: Marketers who use online press release distribution correctly know that anchor text and keywords can be vitally important. Learn how to take advantage of these links to help your site rank well.

SEO Press Release Distribution: Why Keywords Matter

If you're smart about using online press release distribution, you know that the best SEO press release distribution sites are the ones that allow users to link back to their site using targeted keywords. However, many marketers come up short when it comes to creating keyword links. Instead of using a keyword, they link to a generic word like 'blog' or 'here.' Doing this means they're missing out on the valuable chance to use keywords to increase their organic rankings through Google, Yahoo!, Bing and other search engines.

Why Are Keywords So Important?

A strategically targeted keyword anchor text link is a mighty part of any SEO campaign. Although the search engines routinely make changes to their algorithms, backlinks and keywords are always an important part in how the search engines rank sites.

An anchor text link becomes a valuable link that points back to your site. The more anchor text links you have pointing back to your website, the more value the search engines will place on these words. For instance, if you have a website that sells golf clubs, golf balls and other golf accessories, you would want to use 'golf balls for sale,' 'golf shirts,' or other golf terms. When the search engines see these links, each one will determine that your site is one where customers can buy golf clubs, golf bags and more. The search engines don't have people who read each word on every website, instead they will use the links to surmise what each site is about.

Why Keyword Anchor Text Links Aren't Created Equally

Even though a keyword link is important, they are not created equally. Links from a highly ranking website have more value than one that's rarely used. The more high quality connections you make pointing to your website, the higher your website will rank for that particular term.

What To Look For When Searching For An Online Press Release Distribution Site

Just as not all links are equal, not all press release distribution sites are the same. Look for one that will keep your PR online indefinitely -- this means your anchor text link will remain in place forever. A site that deletes PRs after a certain amount of time limits the effectiveness of the anchor text link. Also look for a site that allows users to include multiple anchor text links. A PR that's crammed full of those blue underlined phrases can look a little like spam, so look for an online press release distribution site that allows you to use three keywords as anchor text.

An SEO press release distribution site is a powerful tool, as long as it is used correctly. Savvy marketers who are looking for the biggest impact should choose a SEO press release distribution website carefully. Sites should allow for three anchor text keyword links and keep PRs online indefinitely. No matter what changes the search engines make, using these SEO press release distribution websites will help your PR remain relevant, even after your news is over.

Related Articles
  Press Release Distribution
  What you need to know about Ereleases
  5 Ways To Create a Powerful Press Release
  Press Release Distribution: Prices and Packaging
  How Powerful are your Press Releases?
  How to Write A Press Release For The Internet
  How Much Do Press Releases Cost?
  How to Submit a Press Release Online For Maximum SEO Effectiveness
  Learn How to Write a Press Release Correctly
  Press Releases Aren't Dead
  How to Choose a PR Firm
  Online Press Releases: 3 Ways to Get More Marketing Mileage From Your News Releases
  Just the Facts Ma’am, Just the Facts
  How To Write Press Releases For Your Internet Marketing
  Press Releases: Building Links and Traffic Effectively
  5 Benefits of Publishing a Press Release
  Easy Steps to Start Internet Marketing For Your Website
  Writing An Attention Getting Press Release
  Be Your Own Publicist: How to Write Savvy Online Press Releases
  The Marriage Between Online Press Releases And Search Engine Optimization

Article Tags: online press release distribution, SEO press release distribution



Related Forum Posts
Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.
Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Paint A Word Picture - Excite Your Customer

Sales is a Flawed Model

Work at Home Moms and Their Bad Rap?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.