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Selling A Home Quickly: Creative Marketing Ideas For Real Estate Professionals

Guest post by: Tara Geissinger

Article Overview: Smart real estate agents know that a creative real estate marketing idea can be the difference between a house that sits on the market and one that sells. If you're having problems coming up with new marketing ideas for real estate professionals, consider using one of these proven methods.

Selling A Home Quickly: Creative Marketing Ideas For Real Estate Professionals

Getting noticed in a crowded housing market can be a daunting task. With hundreds or even thousands of listings in local areas, agents are fighting to get their listings noticed by a smaller pool of buyers. If you're looking for a creative way to sell a house in any price range, consider using one of these creative marketing ideas for real estate professionals that have worked for agents in other markets.

Real Estate Marketing Idea #1: Optimize Your Website!

This is probably the least used and most important real estate marketing idea. Making sure your website is optimized for the terms your potential customers are actually searching for is vital. Doing this helps ensure that your site will come up at the top of the search engines when someone searches for those terms. Once this is done, focus on creating backlinks using these terms to keep your site relevant.

Real Estate Marketing Idea #2: Create A Networking Group

Networking groups are easier to create than many people think. With less than $20 a month, it's possible to create a networking group on Meetup.com. Agents and investors can get together on a regular basis to network, discuss new property marketing ideas and more.

Meetup.com will send out an email to people who have indicated that they're interested in your type of group, but to reach even more participants, write and submit a press release to announce each meeting several days or weeks beforehand. Doing this can help ensure that you'll have a room full of agents who are all interested in networking and growing their business -- just like you.

Real Estate Marketing Idea #3: Hold An Agent Open House

Many agents are shying away from traditional open houses. They're finding that instead of interested buyers, the people who come through a home are actually nosy neighbors. Instead of focusing your efforts on customers, hold one for the agents. Encourage participation by providing a small prize drawing available for any agent who comes through the home.

An agent open house gets your listing right in front of the people that matter most -- agents with customers looking in a certain price range. Additionally, the agent open house will allow you to gain valuable feedback about any potential issues that the house has. Submit a press release (announcing the open house) to any online press release distribution sites, as well as send it directly to any other local real estate offices.

Real Estate Marketing Idea #4: Create A Coupon

With couponing practically becoming a sport with television shows that highlight how Americans can save money, coupons are gaining in popularity. Instead of reducing the listing price of a home, consider creating a coupon and putting it in the local paper, property magazines or even on the home's informational sheet. While the best coupons will have a big discount, don't feel like you have to have one for $10,000 or more. Consider creating a coupon for 3-5% off the listing price, you'll reduce the time spent haggling and you just might receive an offer you (and your clients) will be happy to receive. Don't forget to submit a press release to local media outlets and online press release distribution sites about your coupon to garner publicity.

These are only a few of the marketing ideas for real estate professionals that can be used to help your listings sell, even in a depressed market. By getting creative you can help ensure that your listings get the visibility and publicity they need.

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Article Tags: marketing ideas for real estate professionals, online press release distribution, real estate marketing idea, submit press release



Related Forum Posts
Re: No money Down real estate Webinar - I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
illegal signs - I've heard of this type of Marketing done a lot in the Real Estate Investment world. Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down. I know there are fines involved but not sure how much. I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: Hi - Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)
Re: Hi All, - Welcome Aaron!! what type of Real Estate investing do you specialize in? in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Re: Invest in Real Estate or Stocks? - You can consider investing in Real Estate Investment Trusts (REITs). Buy and sell shares like stocks so they are easy to buy and sell, diversify and management is included.


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