5 marketing activities a day keeps the feast or famine away
5 marketing activities a day keeps the feast or famine away
But, wait. Before you throw up your hands in horror, let me explain.
Have you ever experienced the horrendous ups and downs of feast or famine? In other words at some point of the year you’re really busy doing client work and at other times you’re so quiet you could scream. I’m willing to bet that when you’re busy, there’s absolutely no way you can find time to do any marketing and when you’re quiet you have no choice but to do some marketing as it’s vital that you get business in.
Most businesses will tell you that the feast or famine is just part of business life and you should get used to it. But, you see – I don’t believe that’s the case. I believe that if you market and promote your business to the same intensity when you’re busy as when you’re quiet, you’ll get business throughout the whole of the year.
You see, it takes time for any marketing you do to work – around two to three months. That means that any marketing you do now will come to fruition in two to three months time. Let’s imagine you’re quiet at the moment and you start marketing your business today. You won’t see the results of this immediately so you’ll keep doing some bits of marketing until you get too busy to do any. If you don’t see any results for two to three months time, that means that you’ll be doing two to three months worth of marketing which will continue to have an effect two to three months after you stop marketing – hope that makes sense.
That’s why I describe marketing as similar to riding a bike – when you’re starting to market and promote your business, it’s like you’re peddling really hard. After you’ve peddled really hard, you can coast for a while, but if you don’t start peddling again, your bike will stop. And then each time you’re quiet in your business, you’ll need to start peddling really hard again.
So, how can you make sure you promote your business even when you’re really, really busy with client work? There are two main ways – either do five small marketing activities a day that you can fit in easily with your workload. Or, get someone else (preferably my company) to do it for you.
Seriously though, this article is all about helping you to help yourself so let’s go through some small marketing activities that you could do each day. Here are my 5 small marketing activities for today. They take no more than an hour and a half to do altogether and have a huge, huge benefit to my business. Is it worth finding an hour an a half to do? Absolutely!
My marketing activities today with the time it took me are:
1) Write this article and publish it on 5 internet sites (30 mins)
2) Send out some follow-up emails from a networking event (15 mins)
3) Make a call to a potential customer (5 mins)
4) Record a radio interview (30 mins)
5) Write a short article to promote my workshops (10 mins)
Tomorrow, my marketing activities are:
1) Go to a networking event (1 hour)
2) Make a call to a potential customer (5 mins)
3) Update my blog (5 mins)
4) Send out some emails to previous clients to see what they’re up to (10 mins)
5) Check on the internet for any relevant tenders for my business (10 mins)
If you really haven’t got time to do 5 marketing activities, try cutting it back to two marketing activities or even one. One marketing thing is much, much better than none!
And if you really haven’t got time to do even one marketing activity, I would have a look at what you’re doing throughout the day. Is there any time that you ‘waste’ talking to colleagues, making coffee, in meetings that you really shouldn’t be in etc? Look at what you’re doing. Are you sure there isn’t even 5-10 minutes that you could spend doing some marketing?
Doing marketing all the time means that you’ll be much less likely to suffer from feast and famine. By doing this and making sure I promote my business even when we’re really, really busy (believe me we’re are absolutely mental at the moment), I make sure there’s never a dull moment around here. We’ve had our best year ever this year – make sure you do too.
5 marketing activities a day keeps the feast or famine away - To learn more about this author, visit Helen Dowling's Website.
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One of the biggest complaints I hear from small business owners is that they don’t have time to do marketing. What this probably translates into though is that they don’t like marketing; they find it frustrating and they’re not sure where to start. And if I even dare to suggest that ideally you should be doing five marketing activities a day, most owners would tell me that this is unrealistic and there is absolutely no way that they can do this.
But, wait. Before you throw up your hands in horror, let me explain.
Have you ever experienced the horrendous ups and downs of feast or famine? In other words at some point of the year you’re really busy doing client work and at other times you’re so quiet you could scream. I’m willing to bet that when you’re busy, there’s absolutely no way you can find time to do any marketing and when you’re quiet you have no choice but to do some marketing as it’s vital that you get business in.
Most businesses will tell you that the feast or famine is just part of business life and you should get used to it. But, you see – I don’t believe that’s the case. I believe that if you market and promote your business to the same intensity when you’re busy as when you’re quiet, you’ll get business throughout the whole of the year.
You see, it takes time for any marketing you do to work – around two to three months. That means that any marketing you do now will come to fruition in two to three months time. Let’s imagine you’re quiet at the moment and you start marketing your business today. You won’t see the results of this immediately so you’ll keep doing some bits of marketing until you get too busy to do any. If you don’t see any results for two to three months time, that means that you’ll be doing two to three months worth of marketing which will continue to have an effect two to three months after you stop marketing – hope that makes sense.
That’s why I describe marketing as similar to riding a bike – when you’re starting to market and promote your business, it’s like you’re peddling really hard. After you’ve peddled really hard, you can coast for a while, but if you don’t start peddling again, your bike will stop. And then each time you’re quiet in your business, you’ll need to start peddling really hard again.
So, how can you make sure you promote your business even when you’re really, really busy with client work? There are two main ways – either do five small marketing activities a day that you can fit in easily with your workload. Or, get someone else (preferably my company) to do it for you.
Seriously though, this article is all about helping you to help yourself so let’s go through some small marketing activities that you could do each day. Here are my 5 small marketing activities for today. They take no more than an hour and a half to do altogether and have a huge, huge benefit to my business. Is it worth finding an hour an a half to do? Absolutely!
My marketing activities today with the time it took me are:
1) Write this article and publish it on 5 internet sites (30 mins)
2) Send out some follow-up emails from a networking event (15 mins)
3) Make a call to a potential customer (5 mins)
4) Record a radio interview (30 mins)
5) Write a short article to promote my workshops (10 mins)
Tomorrow, my marketing activities are:
1) Go to a networking event (1 hour)
2) Make a call to a potential customer (5 mins)
3) Update my blog (5 mins)
4) Send out some emails to previous clients to see what they’re up to (10 mins)
5) Check on the internet for any relevant tenders for my business (10 mins)
If you really haven’t got time to do 5 marketing activities, try cutting it back to two marketing activities or even one. One marketing thing is much, much better than none!
And if you really haven’t got time to do even one marketing activity, I would have a look at what you’re doing throughout the day. Is there any time that you ‘waste’ talking to colleagues, making coffee, in meetings that you really shouldn’t be in etc? Look at what you’re doing. Are you sure there isn’t even 5-10 minutes that you could spend doing some marketing?
Doing marketing all the time means that you’ll be much less likely to suffer from feast and famine. By doing this and making sure I promote my business even when we’re really, really busy (believe me we’re are absolutely mental at the moment), I make sure there’s never a dull moment around here. We’ve had our best year ever this year – make sure you do too.
5 marketing activities a day keeps the feast or famine away - To learn more about this author, visit Helen Dowling's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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