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B is for Blogging

Written by: Helen Dowling

Article Overview: Over the last few years, there have been lots of new ways to market and promote your business springing up. One of those ways is to create a blog for your business. A blog – short for web-log – is an on-line diary. You can set one up for free at Blogger.com or for those who are more technically minded, set one up at Wordpress.org. When you’ve set one up you can use it in whichever way you choose. Here’s some examples:

B is for Blogging

Over the last few years, there have been lots of new ways to market and promote your business springing up. One of those ways is to create a blog for your business. A blog - short for web-log - is an on-line diary. You can set one up for free at Blogger.com or for those who are more technically minded, set one up at Wordpress.org. When you've set one up you can use it in whichever way you choose. Here's some examples:

Articles

If you write articles (which are a great way to promote your business in their own right), you can post them in your blog. Your articles should always contain a link back to your website and because search engines like Google like Blogs, your article will push your website higher up the search engines too.

Opinions

You can use your blog to express your opinion on a specific subject or in response to a news story that's taking place. Remember not to be too controversial though - your blog can get negative publicity too!

Promoting your business

As the blog you set up is your own, you can write what you like on there. That means you can promote your business all you like. You can tell people about workshops that you run, networking events you're going to or new products or services you've launched.

Once you've set up your blog, how do you get business from it? Well, blogs are extremely good for raising awareness of your business and showcasing your expertise.

But , in order to get business from your blog, you're going to need to get your blog out there as much as possible. That means you're going to need to promote your blog.

You can do this by:

• Putting a link to your blog from your website

• Putting a link to your blog on your email signature

• Finding and communicating on other people's blog

• Telling people about your blog

• Putting a link to your blog on your business card

• Updating your blog on a regular basis - at least once a week

• Send out a newsletter with a link to your blog

The way to get business from your blog is to tell people about it in order to get them communicating and building a relationship with you. While I've not had business directly from my blog, people have told me that it's helped them to make a decision about whether to use my products and services.

But, be warned starting a blog is a long term marketing strategy and requires commitment on your part. You're not going to see instant results and you're going to need to promote your blog as well as your business.

Writing a blog is not for the faint hearted, but if you like writing and want to increase your awareness and your expertise, it can be very effective.

For more ideas to help you promote your business, visit our website (details in the blog).

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  Making Money Blogging Can Be Tons Of Fun

Article Tags: blog, blogging, marketing, small business, write a blog



Related Forum Posts
Blogging for Entrepreneurs - If you run a small company, you may find that the world of blogging for Entrepreneurs is a world that you want to be a part of. Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you. Blogging for entrepreneurs has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure. It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your company.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Use of Blogging For Promotion - Blogging might not be the easiest promotion and advertising method however it certainly is one of the cheapest methods. All you need is a hosting package and a domain. Actually you could do it through Blogger and it would be free of charge.
Site promotion and Blogging - Blogging might not be the easiest promotion and advertising method however it certainly is one of the cheapest methods. All you need is a hosting package and a domain. Actually you could do it through Blogger and it would be free of charge
Re: What are the ways to start a business with a small capital? - Blogging stands to be the cheapest way to start. I really agreed with the previous posts. Then you have to really analyse the market you are targeting by this you will be able to spend less in promoting your products. Cheers!


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