Doing your marketing for free
Doing your marketing for free
Do you really need it?
The first mindset you need to adapt is asking yourself the question of “Do I really need it?” when you’re looking to spend some money on something. Most of the stuff we buy is because we WANT it rather than NEED it. There is a big difference and if you’re already saying to yourself “I need it”, it’s likely that you’ve already talked yourself into it. Try to stay objective and think about whether you do actually need it or whether you just want it really badly. Then think about:
Is there a different way to get it?
Can you get the same item or the same result without spending money on it? If it’s an item you’re looking at purchasing, find out the price in the shops and then search for it on the Shop Bots like Kelkoo that are out there to see if you can get it for less. Have a look on Ebay too and also register on Freecycle (http://www.freecycle.org/) – people post unwanted items on this site and you can get them for free, provided you pick it up. You’ll be amazed at what is posted on there. To get the same result for something – let’s say you were thinking about going to an exhibition – could you go and work on someone else’s stand for free and be able to promote your business in exchange? If it’s an advert, could you write an article in the publication instead of paying for an advert?
Have the mindset of not spending money
You see, doing your marketing (and other things) for free is all about having the mindset of not spending money. A good tip to try is to reduce your marketing budget to £500 a year or less and stick to it. That means if an advertising opportunity comes up that costs £1000 you’re going to have to think much more creatively about how you do this since you don’t have the budget. So could you barter with the publication to reduce the cost; could you write an article instead; could you team up with another business and advertise together? The possibilities are limitless – you just have to be creative.
Be creative
If I said to you – come up with 10 ways to promote your business – you’d probably find that easy to do. You’d be likely to include advertising, sending out mail shots and so on. If I said to you though – come up with 10 ways to promote your business for free – I know you’d find this harder to do, but just thinking through this, you’ll be amazed what you come up with and you’ll have 10 ways to promote your business that don’t cost you a penny. Be creative, you never know what the results will be.
Not spending money is just a mindset. It’s hard to think this way if you’ve been used to spending but when you put your mind to it, you’ll be amazed at what you can come up with. My philosophy is “Why spend money if you can have it for free?” Try it, you might be pleasantly surprised.
Doing your marketing for free - To learn more about this author, visit Helen Dowling's Website.
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I’m a great believer in doing things for free – without compromising on quality or getting what you want. In this day and age, I think it’s perfectly possible to have your cake and eat it, but you’re going to need to think about things in a different way. Here’s how:
Do you really need it?
The first mindset you need to adapt is asking yourself the question of “Do I really need it?” when you’re looking to spend some money on something. Most of the stuff we buy is because we WANT it rather than NEED it. There is a big difference and if you’re already saying to yourself “I need it”, it’s likely that you’ve already talked yourself into it. Try to stay objective and think about whether you do actually need it or whether you just want it really badly. Then think about:
Is there a different way to get it?
Can you get the same item or the same result without spending money on it? If it’s an item you’re looking at purchasing, find out the price in the shops and then search for it on the Shop Bots like Kelkoo that are out there to see if you can get it for less. Have a look on Ebay too and also register on Freecycle (http://www.freecycle.org/) – people post unwanted items on this site and you can get them for free, provided you pick it up. You’ll be amazed at what is posted on there. To get the same result for something – let’s say you were thinking about going to an exhibition – could you go and work on someone else’s stand for free and be able to promote your business in exchange? If it’s an advert, could you write an article in the publication instead of paying for an advert?
Have the mindset of not spending money
You see, doing your marketing (and other things) for free is all about having the mindset of not spending money. A good tip to try is to reduce your marketing budget to £500 a year or less and stick to it. That means if an advertising opportunity comes up that costs £1000 you’re going to have to think much more creatively about how you do this since you don’t have the budget. So could you barter with the publication to reduce the cost; could you write an article instead; could you team up with another business and advertise together? The possibilities are limitless – you just have to be creative.
Be creative
If I said to you – come up with 10 ways to promote your business – you’d probably find that easy to do. You’d be likely to include advertising, sending out mail shots and so on. If I said to you though – come up with 10 ways to promote your business for free – I know you’d find this harder to do, but just thinking through this, you’ll be amazed what you come up with and you’ll have 10 ways to promote your business that don’t cost you a penny. Be creative, you never know what the results will be.
Not spending money is just a mindset. It’s hard to think this way if you’ve been used to spending but when you put your mind to it, you’ll be amazed at what you can come up with. My philosophy is “Why spend money if you can have it for free?” Try it, you might be pleasantly surprised.
Doing your marketing for free - To learn more about this author, visit Helen Dowling's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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