Focus on educating your customers
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Free Download - Setting up a marketing system By Helen Dowling |
When customers are not buying, it's very easy to take it personally, think the whole world's against you and get very demotivated with the whole thing. And then of course, that makes the situation even worse - because customers can sense a mile off if you're not happy and even though you desperately want more customers, they don't want to work with you. So, what do you do to break out of this circle? Well, an easy way (and often a better way) to think about your marketing is to focus instead on educating your customers. That means, rather than trying to convince them to buy, all you want to do instead is pass on useful tips and information to help people.
The impact of this can be dramatic. Firstly, you start to perceive yourself in a different way. The emphasis is no longer on getting people to buy - you're now an educator, a teacher in your subject. If you think of yourself in this way, you'll find that you no longer worry if people don't buy from you immediately. At least, if nothing else, you've been helpful to someone.
The second impact is that the world of marketing suddenly opens its door to you. If you focus on educating your customers, there are a multitude of ways in which you can do this, from writing articles to giving speeches and seminars. These methods will help you to reach more potential customers who will also all perceive you as being an expert in your field - can't be bad!
Thirdly, customers receive a taster from you of what you can do. If you're giving a seminar for instance, potential customers get to meet you and get to understand what you can do in a way they wouldn't otherwise experience. Compare this method for instance to cold calling, where potential customers only get a call explaining what you do and no education at all.
Focusing on educating your customers takes all the pressure off for you and is (in my humble opinion) a far nicer way to do marketing. We have had some tremendous successes from employing this method in my business and clients of ours have received great results too.
But can every business focus on education rather than selling? For instance a customer of mine told me the other day that their business was different - their customers wouldn't want any education; they either needed the service or they didn't.
My answer was rubbish - every business can use the focus of education to market their business. No matter what product or service you supply, people always want useful information and tips to help them make a decision.
After all, isn't that how we buy? Many of us go to the web these days and search for information on a particular product or service before we make a decision to purchase. And if you're the one providing this useful information for free, who are they more likely to buy from?
Education is a great way to market your business and if you want 50 free ways to promote your business containing many ways to educate your customers, just send me an email - details in the profile.
Focus on educating your customers - To learn more about this author, visit Helen Dowling's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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