How to make leaflets work for you
How to make leaflets work for you
Think about what happens to leaflets once they come through your door or into your office. Probably one of two things – if they’re of no interest and never likely to be, they’ll end up in the bin. But, if they are of interest, it’s likely that you’ll keep them for some point in the future when you’d like to use the product or service being advertised.
If you’re anything like me, the leaflets I’m interested in go in a drawer or on a notice board. The problem is that I’m only likely to look at them again if I either tidy out my drawer or notice board or something makes me remember them i.e. I receive something else from the same company like another leaflet or a newsletter for instance.
The point I’m trying to make here is that if you just send one leaflet out, even if the person is interested in your products or services, they’re unlikely to do something about it unless they keep hearing from you and you make an effort to build a relationship.
There’s two ways you can start to build a relationship with someone. The expensive way is to keep putting leaflets through their door; send them mail or give them a call. But, you may well be continuing to contact them when they’re not interested and the danger then is that you start to annoy them.
The cost-effective way is to plan this right from the start – before you design your leaflet. You need to get the person to contact you and give you their details in return for something useful. This can be a free report; free brochure; a sample; entering a competition etc, but shouldn’t be anything too big. In other words, if you offer a free consultation, you’re likely to scare people who may not be ready to buy from you just yet – so start with something small.
If, when you send the leaflet out, a person then requests your free gift, what they are telling you is that they’re interested (to some degree) in what you do. It’s then up to you to build that relationship with them and find out how interested they actually are – did they just want the free gift and nothing else or are they a hot buyer and want to be sold to right now?
Either way, if someone requests the free gift, you know immediately that your leaflets have worked and you will have a whole bunch of people who are interested in what you do to build a relationship with and ultimately sell to.
How to make leaflets work for you - To learn more about this author, visit Helen Dowling's Website.
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I meet several small business owners who use leaflets as a way of promoting their business. But, one of the biggest complaints with this method is that it hasn’t worked. Whenever, someone tells me this though, my question back to them is “how do you know?”
Think about what happens to leaflets once they come through your door or into your office. Probably one of two things – if they’re of no interest and never likely to be, they’ll end up in the bin. But, if they are of interest, it’s likely that you’ll keep them for some point in the future when you’d like to use the product or service being advertised.
If you’re anything like me, the leaflets I’m interested in go in a drawer or on a notice board. The problem is that I’m only likely to look at them again if I either tidy out my drawer or notice board or something makes me remember them i.e. I receive something else from the same company like another leaflet or a newsletter for instance.
The point I’m trying to make here is that if you just send one leaflet out, even if the person is interested in your products or services, they’re unlikely to do something about it unless they keep hearing from you and you make an effort to build a relationship.
There’s two ways you can start to build a relationship with someone. The expensive way is to keep putting leaflets through their door; send them mail or give them a call. But, you may well be continuing to contact them when they’re not interested and the danger then is that you start to annoy them.
The cost-effective way is to plan this right from the start – before you design your leaflet. You need to get the person to contact you and give you their details in return for something useful. This can be a free report; free brochure; a sample; entering a competition etc, but shouldn’t be anything too big. In other words, if you offer a free consultation, you’re likely to scare people who may not be ready to buy from you just yet – so start with something small.
If, when you send the leaflet out, a person then requests your free gift, what they are telling you is that they’re interested (to some degree) in what you do. It’s then up to you to build that relationship with them and find out how interested they actually are – did they just want the free gift and nothing else or are they a hot buyer and want to be sold to right now?
Either way, if someone requests the free gift, you know immediately that your leaflets have worked and you will have a whole bunch of people who are interested in what you do to build a relationship with and ultimately sell to.
How to make leaflets work for you - To learn more about this author, visit Helen Dowling's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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