How to use articles to promote your business
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Free Download - Why you should build your reputation By Helen Dowling |
Have you ever longed for people to knock on your door wanting to do business with you? Um - doesn't often happen does it?
Actually that's not quite true. There is a way to get people knocking at your door, but it doesn't just happen by itself. You need to influence this. And how you do that is to build relationships with people so that they perceive you as an expert and know, like and trust your approach.
That sounds so easy doesn't it? Well, I know it's not. One of the best ways to help people to perceive you in this way though is to write articles.
Articles are great for loads of things. They're great for building your reputation as an expert in your field and they have the added advantage that once you've written one article, you can then use it in tons of places.
Some ideas of where you can use your articles include in your newsletter, in other people's newsletter, post them on-line to build your presence on the internet and on social networks, send them to the press, include them in a book, put them on your blog, send them out to your clients and contacts as useful information or you could swap your article in exchange for people's contact details on your website.
Just in the last few months, articles that I've written have been included in three books (two are still being published, but one is on the bookshelves as we speak), got me several clients and I've also been ask to speak in several places too. How much free publicity is that?
I'm not telling you this to boast - I'm telling you this so that you can realise that writing articles is a powerful marketing tool that can really help you pitch yourself as an expert in your field. After all, do you think your clients would rather work with an expert? Yes, of course they would!
I'm constantly amazed though how many things put small businesses off from writing articles - from what to write about to where to put the article when it's finished. And I've often heard people saying that an article takes them weeks and weeks to write and as a result, they're put off from writing any more as it's too time consuming.
The message I want to give out with this article is this. Articles are great - they can be fantastic for promoting your business, giving you the status of an expert and you can use them time and time again in different places. But you need to keep writing articles. You can't just write one article and be done with it - you need to keep writing them and getting them out there.
So, because people seem to find articles really hard to do, I thought I'd talk to you about them on a call happening on Tuesday 3rd November between 2pm and 3pm GMT. You can get all the details by going to my bio box.It's a free call and on it, I'll be breaking down everything to do with writing an article including:
- What to write about
- Who to write the article for
- How to come up with a great title that people want to read
- Where to use your articles
- How to get started with writing an article
- Keeping motivated so that you keep writing
- How to get an article written and completely finished in ½ an hour
- Getting business from writing articles
How to use articles to promote your business - To learn more about this author, visit Helen Dowling's Website.
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Michiel JonkerAs a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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