Tweet

If you could name just one marketing method…what would it be?

Written by: Helen Dowling

Article Overview: Small business owners often ask me if I could pick just one marketing method what would it be. Well, don’t worry I’m not going to say to you that it depends on your target market or on what you do. I really do have just one marketing method that I would pick above all others. Do you want to know what it is?

If you could name just one marketing method…what would it be?

Small business owners often ask me if I could pick just one marketing method what would it be. Well, don't worry I'm not going to say to you that it depends on your target market or on what you do. I really do have just one marketing method that I would pick above all others. Do you want to know what it is?

This marketing method is following up with people.

Surprised? Did you expect me to say cold calling or leaflet dropping or something else?

The reason that I've picked this marketing method above anything else is because no matter what you do, if you don't follow up it won't result in business.

Let's imagine you go to a networking event. You pick up business cards and maybe the attendee list. And then you get back to your desk and you're selective about who you contact so you only touch base with one or two people. How do you know that the ones you haven't followed up with aren't the ones that could give you business?

Another example could be if you've been talking to someone about doing some business with you. You've sent them a proposal and spoken to them a couple of times after you've sent it over. But, they haven't come back to you and it's gone a bit quiet. If you don't follow up with them now, you're missing a massive opportunity to get more business.

The same could be said if you've just done some cold calling and the person you needed to speak to wasn't there. If you don't keep chasing them and following up, you're likely to miss out on some massive profits.

Following up is THE one thing that small business owners don't like doing that could really pay off if you make it one of your daily jobs. You need to be following up with:

• Past contacts and customers
• Current contacts and customers
• Potential future contacts and customers

In fact, this marketing activity is so vital that it's my number one marketing activity if I was going to give you one and only one thing you could do.

Related Articles
  Geek Marketing 101
  Future Marketing kicks out the ancient marketing
  Real Estate Marketing Strategies - Tips for Creating Success
  Is PR Marketing? Is Marketing PR?
  How to fix sputtering marketing

Article Tags: attendee, business cards, cold calling, desk, fac, jobs, leaflet dropping, li li, marketing, massive opportunity, massive profits, nbsp, networking event, proposal, small business owners, target market, ul



Related Forum Posts
Re: Offline Marketing V/S Online Marketing - If we think of product promotion, the online marketing turns out to be better than the offline marketing. The online marketing is not only economical than the offline marketing but also faster than that. Product promotion to the magnitude of what can be achieved through the online marketing can be very expensive and time consuming if tried to be achieved through offline marketing.
Re: Google Places Review | How to Get a Review on Google Places? - Hi Evan, Yes, I am planning more. I have multiple videos coming out this year on: Social media marketing Email marketing Lead Generation Organic search marketing Conversion rate optimization Analytics Content marketing Paid search marketing I am looking for SEO / Internet Marketing questions people have. I enjoy producing videos answer tuff SEO questions. Let me know if you are any of your members have any they want answered. Jeff
Re: Why do people hate Network Marketing / MLM? - I want to start network marketing but I am afraid of losing money. I had heard about many scam stories and due to this reason people hate network marketing. Please anyone have any experienced with network marketing can suggest me. network marketing
Re: How can I promote my site? - Use free marketing methods like article marketing, forum marketing, blogging, social bookmarking.
Re: Who Said Twitter Doesn't Work...? - Almost any marketing method CAN work for anyone depending on a number of factors. But I consider a good marketing method to be one that works for the majority of people all the time (as long as they are doing it correctly). An example of that would be article marketing. Twitter, on the other hand, is something that does not work well as a marketing method for the majority of people, even though so many people want it to work so badly that they try to convince everyone that it does. I've yet to hear from even one internet marketer I know that the traffic they get from Twitter converts into money in some way on a regular basis. Yeah it happens on occasion but nothing compared to several other marketing methods that work for years to come such as link building, SEO, article marketing, etc... I still need more convincing before I start drinking the Twitter kool-aid as a marketing method. I have nothing against Twitter. I do have two accounts there and I get on almost every day for a little bit. But it just isn't good for business... At least not business as far as most of us here are concerned, which is internet marketing, affiliate marketing, Adsense, and a few other similar monetization methods.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Life, Conflict and Work

SEO and the Entrepreneur

Ten Steps to Go from Idea to E-book for Sale

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.