Tweet

Is marketing about getting organised?

Guest post by: Helen Dowling

Article Overview: Whenever I recruit for a new member of the team, I usually don’t ask for someone with marketing experience, but more for someone who is organised and has good admin skills.

Is marketing about getting organised?

Whenever I recruit for a new member of the team, I usually don't ask for someone with marketing experience, but more for someone who is organised and has good admin skills. Why?

Because the vast majority of marketing I personally think is admin based and about being organised. Think about it:

• Making calls to potential clients and following up

• Sending out emails

• Creating newsletters

• Writing brochures, literature etc

• Following up after networking events

To name but a few possible marketing tasks are all admin based, so when you're doing your own marketing, if you're good at admin and you're organised, you're not going to go far wrong.

But, let's look at when this is a problem. It's so easy for marketing not to work because of lack of organisation.

Imagine going to a networking event and then following up with everyone afterwards. Great job - that's exactly what you should be doing.

But then imagine in the follow up email saying that you've met someone at the networking event when you haven't - that's down to organisation.

Here are some other areas where organisation plays a big part in marketing:

1. Not having a list of everyone who has expressed interest in your products and services so that you can properly follow them up

2. Not updating your website on a regular basis

3. Missing meetings and deadlines because you haven't put them in the diary

4. Not sending information you've promised to someone who has asked for it

5. Running out of business cards before a networking event because you've forgotten to order some more.

Not being organised creates an impression of you and your business which can reflect very badly if someone is looking to use your products and services. Because marketing is so much about admin and being organised, it will serve you well to get some help in this area if it's not one of your strong points. You might want to consider:

• Going on a training course about organisation and time management.

• Hiring someone who has got skills in this area to help you out.

• Working with a virtual assistant who can handle everything for you.

Whatever you decide to do, getting organised can often be the key to making marketing work for you, so it's well worth getting sorted!

Related Articles
  How to organise yourself for daily success
  5 big myths about your time
  Being Organised Wins You More Business
  The Importance Of Planning Your Internet Marketing Business Opportunity Cannot Be Over Emphasised.
  How To Get More Done By Sleeping
  5 tips for clear and effective writing
  How to run a successful home based business
  Golden Income Opportunities in Retirement
  Shiftwork Fatigue – Going Into Work Wearing Two Different Shoes!
  Top time management tips for busy entrepreneurs
  How do mums in business get organised and focused...
  Job Search - Developing a Plan
  Company Induction Program
  Running Franchise Merchandise Programs through Online Stores
  SME's - the importance of communications for SME's in Africa
  Don’t Worry Be Happy!
  Are Your People Skills Killing Your Profits?
  Top tips from successful women entrepreneurs
  Theres Profit in Being Organised
  Six Steps To Less Stress

Article Tags: admin, exceptional thinking, helen dowling, marketing, organisation, small business



Related Forum Posts
Re: Are entrepreneur women more organized than men? - Women are generally more organised than men. They have good instincts more than men. Women are generally aggressive when it come to business. You don't want to mess up with them.
Beautiful business - A beautiful business is a business that always puts smile on the faces of people. You must always give satisfactory results to suit both clients and your business. You could also help charity organisations through contributions, it could also get you cost effective organised prublicity. So now, you use a stone to catch lots of birds.
Re: The Da Vinci Method - Hi Julie, Thank you for bringing this book to our attention. It certainly looks a good read and it makes sense I guess when you see the list of greats who fall into that category. I can’t say I match up with all the traits but I can certainly relate to most of them. I generally like to be organised and methodical but then I also like a bit of risk and reward in my life. My sudden bursts tend to come when I am writing articles, nothings happens upstairs for a while and then whoosh, an article comes from nowhere and I get that sudden burst of energy to get it done straight away. I suppose procrastination is the enemy of all Entrepreneurs and I try very hard not to let those forces of darkness slow me down, LOL, regards, Mal.
Re: Why Did You Become An Entrepreneur? - Hi members, This is a great post by Evan and I am late getting on board but I thought I would ad my few cents worth, LOL. I must say that wanting to be an Entrepreneur or work for myself has never ever meant that I wanted to have my own company, that has never been my motivation. My motivation has always been to work from home and be in control of my life, nothing else. Just to be able to organise my life around working from home would be a dream come true for me and is something I am striving for. I have always been a fairly organised sort of person so the old trap of giving myself too much time off would probably work just the opposite for me. I would be so frightened of failure I would probably work too much. There is an old saying which goes something like ’If you love what you do then you never do a days work in your life’. It is something like that anyway and for many of us, working from home would seem like that, it certainly would for me, regards, Mal.
Re: How can I promote my site? - [quote="WayneLifestyle":1kf6nhch]You need to comment on YouTube,blogs, Forums, Facebook marketing, Twitter marketing, Google+ marketing, Yahoo answer marketing, email marketing to promote your site.[/quote:1kf6nhch] You can outsource these tasks if you don't have the time to do them


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling On Ebay The Good The Bad And The Ugly

Looking for an Easy Online Business Opportunity?

Fear Factors in Small Business: Sales & Marketing

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.