Using Technology to Market your Business
Using Technology to Market your Business
1) Podcasts
Hopefully you’ve heard of IPods and know that you can play music on these. Well, what you might not know is that you can also record and play talking files on them too – podcasts! This is dead easy to do. All you need is a Dictaphone (ideally a good one that cuts down on background sound and can also copy the file to the computer). Record your piece and copy it onto your PC and then turn the file into MP3 and upload it. A site like http://faq.garageband.com/index.php?action=artikel&cat=17&id=269&artlang=en&highlight=podcast will tell you how to do this for free. Once you’ve put it on the web, you can then use it on your website, in your emails and also give it to your customers as a free gift.
2) Viral marketing
You know when you receive a joke from a friend and then you forward this onto your friend and so on, well this is known as viral marketing. Companies will often record a funny video with their contact details in there and send it out to promote their company. Hotmail also used this very successfully to drive people to sign up for emails. Could you create a joke, video or some free sample that would be interesting enough for people to send to their friends and keep sending on?
3) Add games or quizzes to your website
There is a site out there called Widget Box http://www.widgetbox.com/ which has thousands of games, quizzes and useful information that you can put onto your website or use in your emails for free. If you can find something that is related to your business, this is an excellent way of getting people to log onto your site and stay on it to look around.
4) Make a video
There are packages out there now that allow you to make your own videos for a relatively small cost. Packages like My Video Talk can be very good for this. You could demonstrate your product or service or record a workshop you’re presenting and use this on your email, website or post it onto YouTube, My Space or Facebook. Be warned though, the quality isn’t always there and if you’re thinking about doing this professionally, you might want to consider a professional video production company.
5) Text messaging
If you appeal to consumers, text message can be a very effective way of reaching many of them at the same time. I was at a networking event yesterday where a hairdresser was telling us how they used text messages to tell their customers that a new brand of hair straighteners had come in. They sold all of them before they had even got them into the shop – not bad eh?
Technology is moving so fast out there now and in your business, you really need to make sure that you keep up with it because it can really help your business. If you want to be a bit creative in how you market your business, technology can be excellent for this and it doesn’t have to cost a fortune either!
Using Technology to Market your Business - To learn more about this author, visit Helen Dowling's Website.
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If you’re looking to make your marketing more fun and do something a bit different, there are all sorts of options out there now, thanks to technology. Even if you’re not particularly IT savvy, there are things you could consider that won’t cost a lot to do. I’ve highlighted five ideas below:
1) Podcasts
Hopefully you’ve heard of IPods and know that you can play music on these. Well, what you might not know is that you can also record and play talking files on them too – podcasts! This is dead easy to do. All you need is a Dictaphone (ideally a good one that cuts down on background sound and can also copy the file to the computer). Record your piece and copy it onto your PC and then turn the file into MP3 and upload it. A site like http://faq.garageband.com/index.php?action=artikel&cat=17&id=269&artlang=en&highlight=podcast will tell you how to do this for free. Once you’ve put it on the web, you can then use it on your website, in your emails and also give it to your customers as a free gift.
2) Viral marketing
You know when you receive a joke from a friend and then you forward this onto your friend and so on, well this is known as viral marketing. Companies will often record a funny video with their contact details in there and send it out to promote their company. Hotmail also used this very successfully to drive people to sign up for emails. Could you create a joke, video or some free sample that would be interesting enough for people to send to their friends and keep sending on?
3) Add games or quizzes to your website
There is a site out there called Widget Box http://www.widgetbox.com/ which has thousands of games, quizzes and useful information that you can put onto your website or use in your emails for free. If you can find something that is related to your business, this is an excellent way of getting people to log onto your site and stay on it to look around.
4) Make a video
There are packages out there now that allow you to make your own videos for a relatively small cost. Packages like My Video Talk can be very good for this. You could demonstrate your product or service or record a workshop you’re presenting and use this on your email, website or post it onto YouTube, My Space or Facebook. Be warned though, the quality isn’t always there and if you’re thinking about doing this professionally, you might want to consider a professional video production company.
5) Text messaging
If you appeal to consumers, text message can be a very effective way of reaching many of them at the same time. I was at a networking event yesterday where a hairdresser was telling us how they used text messages to tell their customers that a new brand of hair straighteners had come in. They sold all of them before they had even got them into the shop – not bad eh?
Technology is moving so fast out there now and in your business, you really need to make sure that you keep up with it because it can really help your business. If you want to be a bit creative in how you market your business, technology can be excellent for this and it doesn’t have to cost a fortune either!
Using Technology to Market your Business - To learn more about this author, visit Helen Dowling's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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