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What are the new ways to promote your business?

Guest post by: Helen Dowling

Article Overview: Over the last year or so, lots and lots of new ways to promote your business have appeared. Some of these were there before, but they’ve now become mainstream and have opened the doors for smaller businesses to compete with larger businesses for the first time. And they all have to do with advances in technology.

What are the new ways to promote your business?

Over the last year or so, lots and lots of new ways to promote your business have appeared. Some of these were there before, but they've now become mainstream and have opened the doors for smaller businesses to compete with larger businesses for the first time. And they all have to do with advances in technology. For the first time, you are able to market and promote your business to the masses without it costing you a penny and whatsmore, because some of these ideas are new and a bit different, it makes marketing fun!

If you'd asked me about these things a year ago, I probably would have told you that it simply wasn't possible, but now it is. So, let me give you a bit of an insight into some of the new ways to promote your business. All of these are completely free to do and some of them may appeal to your nature as a completely different and creative way to do business.

1. Social Networking

I think most small businesses have now heard about Social Networking or the likes of Twitter, Facebook, LinkedIn etc, but many people haven't yet experienced this form of marketing. It's still incredibly new and a bit scaryfor people, but it's a really fun way to get your message out and great for allowing people to experience the person behind the business.

2. Podcasts or audio recordings

Audio recordings are gaining pace as a completley different way to learn. These are tips, opinions and information but on an audio recording rather than being written down. Once you've recorded your stuff, you can send a link to download the recording to your customers or provide the information on a CD. You can even record a few recordings and then submit them to Itunes for inclusion on their site.

3. Teleseminars

A teleseminar is a workshop over the phone and is a great way to do one-to-many marketing (in other words market to many people all at the same time). It's free to set up and can be a great tool to educate your customers and pass information back. Presenting information in this way allows your customers to experience your business too so that they can decide whether they want to work with you.

4. Video

If you're feeling brave, video can be a great way to promote your business. You can record tips and information onto a web cam and then give it away as a free download to your customers or even submit it to You Tube. You Tube style quality videos are fine these days and for educational purposes is a great substitute to professional looking videos.

So, there you have it. These are just some of the new ways to promote your business. Experiment with them and see if they're for you - you never know, you might decide marketing is fun and do more of it!

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Article Tags: blogs, marketing, podcasts, social networking, teleseminars, video



Related Forum Posts
Re: How to promote business online? - To promote business online there are several ways some are free some cost you money. Social media sites are the easiest and free way of promoting business. So I would suggest you to use social media sites such as twitter, facebook, redit, digg etc to promote your business.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol
Re: Want a better forum? Invite your friends! - Hi GT, Good point. In many cases the people we do business with would also benefit from the forum, especially if they also have websites to promote. I'm just now helping a designer to set up a website and this site would be an ideal place for him to learn how to promote his site, AND to promote it - via a link in his sig file of course! I'll mention it to him. Cheers! DH
Re: How to Promote a MLM Business? - All their points are true friend. Why not use the company's tools? Many MLM companies have developed online marketing through text ads, email ads, and banners so that distributors can promote and advertise their business. The overall objective is to build and establish a strong web presence on the internet so there's no wrong way of using your own business name and promote it.
Re: Hi every1 - actually my original business started with a retail chain but I guess there are new ways to do it because the internet. So I imagine there are many ways to improve this function in my business. I’d like also to know your advices but right now I’d appreciate some more info about how to improve this business by the online way. Will


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