What are the new ways to promote your business?

Guest post by: Helen Dowling
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What should your free giveaway be? - By Helen Dowling

Over the last year or so, lots and lots of new ways to promote your business have appeared. Some of these were there before, but they've now become mainstream and have opened the doors for smaller businesses to compete with larger businesses for the first time. And they all have to do with advances in technology. For the first time, you are able to market and promote your business to the masses without it costing you a penny and whatsmore, because some of these ideas are new and a bit different, it makes marketing fun!

If you'd asked me about these things a year ago, I probably would have told you that it simply wasn't possible, but now it is. So, let me give you a bit of an insight into some of the new ways to promote your business. All of these are completely free to do and some of them may appeal to your nature as a completely different and creative way to do business.

1. Social Networking

I think most small businesses have now heard about Social Networking or the likes of Twitter, Facebook, LinkedIn etc, but many people haven't yet experienced this form of marketing. It's still incredibly new and a bit scaryfor people, but it's a really fun way to get your message out and great for allowing people to experience the person behind the business.

2. Podcasts or audio recordings

Audio recordings are gaining pace as a completley different way to learn. These are tips, opinions and information but on an audio recording rather than being written down. Once you've recorded your stuff, you can send a link to download the recording to your customers or provide the information on a CD. You can even record a few recordings and then submit them to Itunes for inclusion on their site.

3. Teleseminars

A teleseminar is a workshop over the phone and is a great way to do one-to-many marketing (in other words market to many people all at the same time). It's free to set up and can be a great tool to educate your customers and pass information back. Presenting information in this way allows your customers to experience your business too so that they can decide whether they want to work with you.

4. Video

If you're feeling brave, video can be a great way to promote your business. You can record tips and information onto a web cam and then give it away as a free download to your customers or even submit it to You Tube. You Tube style quality videos are fine these days and for educational purposes is a great substitute to professional looking videos.

So, there you have it. These are just some of the new ways to promote your business. Experiment with them and see if they're for you - you never know, you might decide marketing is fun and do more of it!

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What should your free giveaway be? - By Helen Dowling

About the Author: Helen Dowling

RSS for Helen's articles - Visit Helen's website

Exceptional Thinking (http://www.exceptionalthinking.co.uk) provides help and advice for small business owners on their marketing and to people starting up in business. To get your free audio on "Should you use email marketing in your business?" visit http://www.exceptionalthinking.co.uk/emailmarketinginfo.htm

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