At this time of year, small business owners tend to start planning for the following year and thinking about what they want to do with their businesses in the coming months. I’m constantly amazed about how many owners have goals for their business, but… don’t seem 100% happy about them.
The thing is about running a business is that it’s YOUR business – no one says you have to do x, y and z with it, unless you actually WANT to. I always think that we start each day with a blank piece of paper and it’s up to us how we fill it. Now, you may argue that it’s all very well saying that, but you have commitments and things you have to do.
But the difference is that we all have a choice and you don’t have to do your commitments – you CHOOSE to do them.
I was talking to an owner recently who told me they had a really specific goal for their business, but it was obvious from the way he was talking that it didn’t excite him and he didn’t really want to do it – he just thought he should. I challenged him to go away and dump that goal and come up with another one that he wanted to get out of bed in a morning to achieve. He had to feel really passionate about it and want to make it happen.
To his credit, he’s taken that on board and now has a new goal that’s very ambitious, but one that he’s truly excited about and wants to do – you can hear the passion in his voice when he talks about it and see it in his eyes.
And what about another business owner I was talking to the other day who had committed to lots of different activities with lots of different people. She didn’t feel excited about them and was already questioning why she was doing it. We talked this through and she came to the decision that she didn’t want to do these activities and although it was going to be hard, she would talk to the people she’d committed to and stop doing them. The relief that came over her was immense.
So, have a long hard look at your business. Do you have goals or things you’d like to achieve? Do they really make you feel excited, passionate and motivated to get out of bed in a morning? If the answer is yes, great…go for it! If the answer is no, maybe it’s time to go back to basics and think about what you actually do want out of your business. Until you know the answer to that question, it’s always going to be an uphill struggle, but surprisingly, when you know the answer, everything else will fall into place.
Find out more about being motivated in your business in my e-books at www.exceptionalthinking.co.uk
Helen Dowling runs Exceptional Thinking (www.exceptionalthinking.co.uk which works with start-ups and small business owners to help them market, promote and drive their businesses forward.
What do you want out of your business? - To learn more about this author, visit Helen Dowling's Website.
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