Why don't we like talking about ourselves in marketing?
Why don't we like talking about ourselves in marketing?
Easier said than done though, isn’t it?
I think we can all trace this problem back to childhood. We were all brought up by being told that being modest is the way forward. Talking about yourself too much is a bad thing – you should pay attention to other people instead.
Great advice…but, not so helpful when you’re trying to sell your business.
So, let’s explore some ways in which you can overcome this:
1. If you’re not comfortable talking about yourself and would prefer to listen to other people, that’s actually a great selling skill. Ask people questions, encourage them to tell you their problems. Chances are that they’ll tell you exactly how you can help them and then it’s much easier to tell them what the solution is.
2. Write down some frequently asked questions. If you keep getting asked the same questions over and over again and you’re not sure what the answers should be, write them down with your ideal answer. Then you can do two things with this. You could put your FAQs onto your website so that potential clients can see them and you could also practice them so that the next time someone asks you a question, you’re ready with an answer.
3. Act. If you don’t feel very confident or passionate about selling your products or services, acting like you are very confident and extremely passionate about your business is often a great way forward. And amazingly enough, the more you act, the more you’ll start to feel confident and passionate about what you do. Try it, you might be surprised.
4. Practice. The more you talk to people about your business, the more you’ll learn what makes people excited about what you do. Practice talking about your business to everyone you can think of – business contacts, colleagues, partners, friends and family and so on. The more you practice, the more confident you’ll become.
5. Don’t be afraid to try different things. When I first started my business, it took me about 2-3 years to get the description of my services right. It took a lot of trial and error and a lot of tweaking what I was doing. My point is you’ll probably never get it perfect – experiment, try different things and go with what you have. Don’t forget, you can always change it.
6. Don’t ask for advice. When you’re not feeling confident, it’s really easy to ask everyone for advice. When you do this though, you’re admitting you don’t feel confident, which, let’s face it, doesn’t exactly inspire confidence in others does it? Act confident and you’ll find you feel much better and others will feel confident too.
Although talking about your own business in a positive light isn’t easy, it can be done. Try these tips out and see if they work for you.
Why dont we like talking about ourselves in marketing - To learn more about this author, visit Helen Dowling's Website.
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Problem is, if you’re in business, you’ll need to market and promote your products and services and for this to be effective, you’ll need to get over the fact that you’ll have to talk about yourself in a positive light.
Easier said than done though, isn’t it?
I think we can all trace this problem back to childhood. We were all brought up by being told that being modest is the way forward. Talking about yourself too much is a bad thing – you should pay attention to other people instead.
Great advice…but, not so helpful when you’re trying to sell your business.
So, let’s explore some ways in which you can overcome this:
1. If you’re not comfortable talking about yourself and would prefer to listen to other people, that’s actually a great selling skill. Ask people questions, encourage them to tell you their problems. Chances are that they’ll tell you exactly how you can help them and then it’s much easier to tell them what the solution is.
2. Write down some frequently asked questions. If you keep getting asked the same questions over and over again and you’re not sure what the answers should be, write them down with your ideal answer. Then you can do two things with this. You could put your FAQs onto your website so that potential clients can see them and you could also practice them so that the next time someone asks you a question, you’re ready with an answer.
3. Act. If you don’t feel very confident or passionate about selling your products or services, acting like you are very confident and extremely passionate about your business is often a great way forward. And amazingly enough, the more you act, the more you’ll start to feel confident and passionate about what you do. Try it, you might be surprised.
4. Practice. The more you talk to people about your business, the more you’ll learn what makes people excited about what you do. Practice talking about your business to everyone you can think of – business contacts, colleagues, partners, friends and family and so on. The more you practice, the more confident you’ll become.
5. Don’t be afraid to try different things. When I first started my business, it took me about 2-3 years to get the description of my services right. It took a lot of trial and error and a lot of tweaking what I was doing. My point is you’ll probably never get it perfect – experiment, try different things and go with what you have. Don’t forget, you can always change it.
6. Don’t ask for advice. When you’re not feeling confident, it’s really easy to ask everyone for advice. When you do this though, you’re admitting you don’t feel confident, which, let’s face it, doesn’t exactly inspire confidence in others does it? Act confident and you’ll find you feel much better and others will feel confident too.
Although talking about your own business in a positive light isn’t easy, it can be done. Try these tips out and see if they work for you.
Why dont we like talking about ourselves in marketing - To learn more about this author, visit Helen Dowling's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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