I found it quite a struggle to decide which topic to write about in this week’s article as there are a couple of things that have really made my blood boil, but I decided in the end to write about this so-called ‘recession’ that the media would have us believe is just around the corner. One of the reasons I wanted to write about this subject is because I’ve had quite a few emails asking why I haven’t written an article on the current economic climate, so I thought I’d address it this week.
The main reason I haven’t written an article is quite simply because I don’t believe a ‘recession’ exists or even that we’re close to one. Before I have 1,001 emails back telling me why I’m wrong. Let me explain what I do think is out there.
I do think that we have a ‘credit crunch’ in that it’s more difficult to borrow money if you need to. Notice though that I said more difficult and not impossible. It is definitely possible to borrow money, but it might take longer and you may have to shop around a bit more to find the best deal.
I also do believe that some industries are having a bit of a hard time at the moment – like construction.
But mostly I believe that our wonderful media is doing a very good job of trying to talk us into a recession. Let’s face it they have a 24-hour media channel to fill not to mention countless newspapers and magazines. I know very well that if we write a press release on something negative in the economy, it’s almost guaranteed to get into the papers at the moment, but that doesn’t mean it’s real.
The effect of all of this is that I think people in general are a little bit more cautious on what they spend their money on. This doesn’t mean they don’t have any money – they most definitely do – it just means that they’re thinking twice before deciding whether or not to spend money on something.
Does this mean you should close the doors of your business and go out and get a job? Absolutely not!! The key to getting through this media driven frenzy is to stay really positive. As someone said to me once:
“If you think there will be a recession in your business, there definitely will be.”
In other words, stop listening to all the media talk, stay positive and believe that you will be successful this year. By simply adopting this attitude, we’ve already achieved our turnover from last year and are currently expanding (more news about our new member of our team next month).
Come on, you can do it too – but you must really believe that you can do well at the moment (not just a half-hearted agreement) or this positive attitude is not going to work for you. Stay positive and ignore all those people who do believe a recession is just around the corner.
I’d love to hear your stories of how well you’ve been doing too – send them over to me using the contact details in my profile.
Why we are not entering a recession!! - To learn more about this author, visit Helen Dowling's Website.
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