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Helen Dowling Articles
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Top Tips for Women Setting up in Business - Click To Read Article Helen Dowling from Exceptional Thinking shares her top 10 marketing tips to help you in your business. My top 10 marketing resolutions for 2008 - Click To Read Article Helen Dowling from Exceptional Thinking gives you her top 10 marketing resolutions for 2008! How to make an email campaign work - Click To Read Article Email campaigns are becoming more and more popular now and are replacing direct mail as a method of contact with potential customers. But what are they and how can you make them work for you? Why you should stick to one business idea - Click To Read Article Something that’s really common amongst small business owners is running two or more businesses. I see people who own a massage therapy business also run a greeting card company or someone who owns a networking company who also own a florist and so on. Two or more businesses happen usually for one of two reasons: What do you want out of your business? - Click To Read Article Do you know what you want out of your business? Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk challenges you to look again. Should you advertise? - Click To Read Article A question I’m often asked by small business owners is whether they should advertise their products and services. My standard answer to this question is usually no and there are several reasons why. But there are some exceptions to this rule and during this article I want to go through both why I don’t think you should advertise and the exceptions in which you should. Should you blog? - Click To Read Article Blogging has become very popular in the last few months and even the most non-technical of my clients are now talking about using a blog to promote their businesses. But, what exactly is a blog and should you set one up? The Do's and Don'ts of getting finance for your business - Click To Read Article Let’s face it, if you want finance for your business, times are hard out there at the moment. Banks and other lenders are a lot more cautious about who they’re going to lend to…at the end of the day they want to be paid back! So bearing that in mind, here are my top do’s and don’ts for getting finance for your business. Using Technology to Market your Business - Click To Read Article If you’re looking to make your marketing more fun and do something a bit different, there are all sorts of options out there now, thanks to technology. Even if you’re not particularly IT savvy, there are things you could consider that won’t cost a lot to do. I’ve highlighted five ideas below: How to make sure you get paid on time every time - Click To Read Article In my business we have a rule. The rule goes something along the lines of: We do the work we get paid for doing the work. That’s it – no exceptions, no arguments. If on the rare occasion, someone isn’t happy with the work we do, we’ll look at this and go out of our way to sort it out, but this isn’t (in my book) an excuse not to pay. How to enjoy Christmas in your business - Click To Read Article If you’re anything like me, December in the business is a bit of a mad time. You’re trying to clear out everything you’ve got to do so you enjoy at least a couple of days off and you’ve also got to write Christmas cards, decorate your office and go out for some Christmas drinks! Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk gives you her top tips for enjoying Christmas in your business. E-newsletters: why they're good for business - Click To Read Article Have you ever thought about sending out your own newsletter to promote your business? Well, Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk shows you why they're good for business and how to get your newsletter off the ground. How to find out what your customers want - Click To Read Article Finding out what your customers want can transform your business. Helen Dowling from Exceptional Thinking shows you how to find out. Planning for the New Year - Click To Read Article It’s nearly the New Year again and time for a review of your business and a bit of planning for the New Year. Helen Dowling from Exceptional Thinking gives her top tips for making this work in your business. Finding Funding - Click To Read Article These days, not everyone starting a business needs funding, but if you do, you’ll need to think about the options open to you. Helen Dowling from Exceptional Thinking takes you through the paths available. Coming up with a business idea - Click To Read Article There’s nothing more frustrating than wanting to start your own business, but not having the right idea. Helen Dowling from Exceptional Thinking gives you 12 tips and techniques to help you to come up with that great idea. My top 10 tips on doing your own PR - Click To Read Article PR doesn’t just have to mean press releases. There’s loads you can do both on-line and off-line that can help your PR campaign…and some of it means that you don’t even need to speak to a journalist. Here’s my top 10 tips on putting together a low-cost PR campaign: Loneliness in Business - Click To Read Article Running a small business can be an incredibly lonely experience. Here's my top five tops to making your business less lonely. What does 2008 have in store for small businesses? - Click To Read Article What does 2008 have in store for small businesses? Helen Dowling from Exceptional Thinking has a look at this topical issue. When you're thinking about using a marketing company - Click To Read Article For many small companies, the thought of doing marketing could definitely be classed as hard work! Where do you start? What should you do? Have you got enough time to do it? Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk gives you some tips to get it right first time. Marketing your business effectively - Click To Read Article Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk gives tried and tested tips to market your business effectively. Are your prices working for you? - Click To Read Article Funny thing prices. If I ask one group of small business owners whether or not they’re happy with their prices, I can receive the answer yes. Check with another group however and I find they’re not. Yet, many business owners struggle with this area. You wont necessarily get customersjust because you have a website - Click To Read Article You won’t necessarily get customers…just because you have a website. Helen Dowling from Exceptional Thinking shows you how to turn this around. Top tips to starting a business - Click To Read Article If you’re considering starting your own business, it’s a good idea to think it through before you go ahead. Helen Dowling shows you her top 10 tips to getting it right first time. Getting Referrals for your Business - Click To Read Article Ah referrals from business contacts – the one thing most small business owners would like more of. Why then, doesn’t it happen as much as most people would like? I have a theory and it goes somewhere along the following lines... 12 Tips of Christmas - Click To Read Article Christmas is fast approaching so in preparation, Helen Dowling from Exceptional Thinking has put together her 12 tips of Christmas. How to close the sale... - Click To Read Article It can be the most frustrating thing in the world...you've done everything right, but you haven't closed the sale. Helen Dowling from Exceptional Thinking shows you how to simplify the process and get the sales you need. Why you should keep an eye on your industry - Click To Read Article Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk is an expert at doing market research for start-ups and small businesses. Here she lets you know why keeping an eye on what's going on in your industry can be the difference between life or death for your business. How to stay motivated when running your business - Click To Read Article All of us have motivation dips from time to time when we're running our businesses. Here, Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk talks you through how to stay motivated when you're running your business. How to make networking work for you. - Click To Read Article Networking!! It’s a subject very close to my heart. I get a fair few clients from this method of marketing, which means that on average I attend between 5-8 networking events per month. But just what is networking and how can you make it work for you? How to set your prices - Click To Read Article One of the things people have been asking me a lot about this month is how do you go about setting your prices for your business. It’s not an easy thing to do for any business and I can definitely see why people struggle with it. Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk shows you how to get it right. The purpose of startup courses - Click To Read Article Starting a business and got lots of questions in your head. Helen Dowling from Exceptional Thinking argues the case for business start-up courses. Doing your marketing for free - Click To Read Article I’m a great believer in doing things for free – without compromising on quality or getting what you want. In this day and age, I think it’s perfectly possible to have your cake and eat it, but you’re going to need to think about things in a different way. Here’s how: Working from Home - Click To Read Article For most people setting up their own business, working from home is the ideal solution as renting out office space is expensive and an unnecessary strain on your finances at the beginning. But, working from home is not without its own considerations, so here are my top tips on setting up your home office. 5 marketing activities a day keeps the feast or famine away - Click To Read Article One of the biggest complaints I hear from small business owners is that they don’t have time to do marketing. What this probably translates into though is that they don’t like marketing; they find it frustrating and they’re not sure where to start. And if I even dare to suggest that ideally you should be doing five marketing activities a day, most owners would tell me that this is unrealistic and there is absolutely no way that they can do this. How to create and send out an email newsletter - Click To Read Article Ever since I started my business, we have been sending out an email newsletter on a monthly basis. I meet small business owners all the time who tell me they’d like to send one out too, but often don’t end up doing one for a number of reasons. So, I thought I’d explore what some of those reasons are and how to get around them. The Joy of Party Plans - Click To Read Article Ever wanted to sell your products and services through party plans? Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk shows you how. Top Time Management Tips - Click To Read Article Time is a common problem among small business owners. Helen Dowling from Exceptional Thinking shows you her top tips to coping with it. Setting up a marketing system - Click To Read Article Did you know that there is a taboo word in business? That word begins with “M” and it’s a word that every small business owner knows they should do, but so many don’t. That’s right, you’ve guessed it, the word is “Marketing”. Why am I not getting enquiries from my website? - Click To Read Article One of the biggest complaints I hear from small business owners is that they’re not getting enquiries from their websites. And I agree – I think that’s incredibly frustrating, especially when you’ve spent a great deal of time, money and effort setting up the website in the first place. My top 10 tips for staying in business - Click To Read Article Each year about 440,000 new businesses start-up in the UK and yet each year and yet so many (around 60%) will close their doors within 18 months and walk away from what was their dream. So, why does it go wrong for so many? Are Sales People Born or Made? - Click To Read Article When I started this business, five and a half years ago, I think I would have given up very quickly if I thought sales people were born. I was terrible at sales – it was very definitely a skill I had to learn. I’m sure like anything else, there are some people who don’t need to be taught anything about sales – they just naturally know what to do and how to do it. But, not me. It was something I had to learn how to do. Competitors - your most vital asset - Click To Read Article Whether you're just starting out or currently running an existing business, knowing who your competitors are is vital to your industry. Helen Dowling from Exceptional Thinking shows you how. Writing a business plan and getting it right - Click To Read Article Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk has worked with 300 small businesses and start-ups around the UK helping them to put together the business plan they need to get funding or grow their business. Here are our top tips to getting it right. The Importance of Following up - Click To Read Article Why is it that small business owners find following up with people such a struggle. Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk explores this and looks at ways to make it easy for your business. Why is my marketing not working for me? - Click To Read Article There is nothing more frustrating that doing some marketing and finding it doesn’t work for your business – especially if you’ve spent money on it. Small Business Opportunity Faux Pas - Click To Read Article Running a successful small business is definitely partly about identifying opportunities and acting on them. However, I see many small business owners missing out on these opportunities due to one of a number of faux pas. Here are my top five opportunity faux pas and what to do about them: Why you should have a hobby when you run your own business - Click To Read Article Now if you’re a small business owner and you’re reading the title thinking “she’s having a laugh…I’ve got no time to do all the things I want to do, let alone have a hobby”, let me tell you that I was in exactly the same position as you about a year ago. Like this article? Share it with your friends
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I found a great blog entry that explains technology marketing. Here are the first three elements of this top-ten list: 
