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Danny Brown Articles

Guest post by: Danny Brown

Sorry, Social Media, But Marketing Is Still Cool - Click To Read Article
Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn't. But is this true, or a is there a bit of hyperbole involved?

How Many Relationships Are You Building? - Click To Read Article
When you close a deal, what’s your next step? When you sign the contract, shake the hand and file the paperwork – what comes next? Is there a next? Or simply a next customer?

The Most Important Part of Your Business - Click To Read Article
If I asked you the most important part of your business, what would you say? PR? Marketing? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful?

The Importance of Protecting Your Business Assets - Click To Read Article
No-one likes to hand the reins of their baby over to anyone else. You built the business; you made the early sacrifices; so you should be the one leading from the front, right? Yes, you should be leading. But do your customers really care who’s leading as long as your business meets their needs?

How Smart Is Your Local Business Marketing? - Click To Read Article
Local businesses tend to market locally and with the same approach. A flyer in the weekend paper and maybe some radio ads, and with the same offers week in, week out. This can definitely work, and weekend sales might be all you need to get by. But do you really want to continue just getting by at weekends, or do you want to be a business for every day of the week?

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About the Author: Danny Brown
RSS for Danny's articles - Visit Danny's website

Co-founder and partner at Bonsai Interactive Marketing, a full service marketing agency offering integrated, social media and mobile marketing solutions and applications. I'm also the founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally that's raised over $100,000 since inception in 2009. My blog is featured in the AdAge Power 150 list as well as Canada’s Top 50 Marketing Blogs, and won the Hive Award for Best Social Media Blog at the 2010 South by South West festival. It's also syndicated by the Social Media Today, Social Media Informer, WebProNews and Newstex business networks. I've worked with some of the biggest companies in technology, digital and consumer markets, including RIM, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics, as well as solo entrepreneurs and SME's. I've spoken at TEDx and am regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Fast Company Magazine and City News Toronto.

Click here to visit Danny's website Dashed Line

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