A Magazine - How Do I Get It Established?

You have decided to start up a magazine, but how do you get started, find subscribers and more importantly obtain paying advertisers so that you stay profitable?

Getting started
1. Decide what the subject of your magazine will be – make it as popular as possible, but also choose a niche. This way you pique interest and combat competition.
2. Find out where your target market is going to be. For example if you want a community magazine – try and tailor it to a market such as parents of school children etc.
3. Make sure you have enough information for several editions.
4. Set up your printing and delivery activities.

Getting subscribers and generating leads for your magazine
1. Use your web site to obtain sign ups, preferably using a sign-up box. Offer an incentive to sign up and assurance of use of their email address for legitimate reasons.
2. If you want to concentrate on off line customers, then send out a sample magazine to all of your target area, use a coupon with an incentive to sign on to receive your magazine.
3. Submit details of your newsletter to all on line directories you can find.
4. Include details of your magazine on all of your correspondence. Place an advert on your car, on tee shirts – anything you can think of.
5. Make good use of community areas to advertise your magazine – such as cafes, sports centers, shopping centers etc.

Obtaining advertisers in your magazine
You may have to run your magazine for a short while, whilst you build up your subscribers.
1. Swap ads with other magazines that have a similar target area – either geographic or lifestyle. This will ensure that you look more successful at the beginning. Few people will want to pay to be the first advertiser.
2. Make up a marketing pack consisting of a sample magazine (with adverts), details of your target area, the number of subscribers you reach etc.
3. Offer key advertising ads, such as back page, to your larger advertisers.
4. Send out your marketing pack to potential advertisers. Offer free advertising for one or more issues – or 5 ads for cost of 3 etc. This is to allow your advertisers to test out your magazines.
5. Offer free adverts for a short while to businesses that will also circulate your magazine for you.

Expanding
Everything is running smoothly so now you want to expand.
1. Look around for other markets or how to get more people in the same market.
2. Take on other writers so that you can expand your output.
3. Ask for feedback from your existing subscribers.
4. Examine how you can make things more efficient and cost effective.
5. Add to your content and your advertisers.
6. Add extra features to your magazine such as a Question and Answer section or a “Product of the Month” section.

Lastly – enjoy yourself

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Dave Kurlan Dave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development.  He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

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