Autoresponders and Efficient Email Marketing
Autoresponders and Efficient Email Marketing
Make sure people actually want your email: Sounds silly I know, but an unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business. Always use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joined your list.
Let them know who you are: Some people join lots of lists, or don’t remember what they signed up for. Tell them at the top of each email when and where they signed up. Always sign your email with your name and contact details – including your telephone number. This not only inspires confidence but also keeps you CAN Spam compliant.
Be interesting: A compelling headline will get your email opened and a short, well thought out email containing good quality information will encourage it to be read. It will also keep your reader away from the unsubscribe link!
Keep your sales pitch comfortable: People don’t want to be force fed sales information whilst they sit comfortably at their computer. Make your sales pitch subtle and not too frequent. Consider just using a resource box or “recommended product” at the end of your message. A P.S. sales link has always found to be effective.
Get your email delivered: Spam is increasing to almost painful levels – make sure that your message does not fall foul of the spam filters by ensuring that you do not use words that trigger them. Make sure that your reader knows that they subscribed. If you have a large list then use an established autoresponder company who can effectively manage large email deliveries and are trusted by the major ISP’s. They will also be able to advise on “trigger words”.
Be consistent: It takes time to build up a rapport with your list – regularly, but not too often, send interesting emails to them. Many people believe that it takes about 3 emails until the reader takes action, so be prepared for this. Set up your autoresponder with a group of emails set at good intervals and keep doing this for some time.!
Good luck!
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© Copyright 2006 Biz Guru Services Ltd
Lee Lister writes as The Biz Guru, for a number of web sites including her www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
If you would like more help and assistance in setting up your email marketing system then visit www.clikkmarketing.com for advice, assistance and some great products such as our Email PowerPack.
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Autoresponders and Efficient Email Marketing - To learn more about this author, visit 's Website.
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You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list efficient and hopefully profitable?
Make sure people actually want your email: Sounds silly I know, but an unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business. Always use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joined your list.
Let them know who you are: Some people join lots of lists, or don’t remember what they signed up for. Tell them at the top of each email when and where they signed up. Always sign your email with your name and contact details – including your telephone number. This not only inspires confidence but also keeps you CAN Spam compliant.
Be interesting: A compelling headline will get your email opened and a short, well thought out email containing good quality information will encourage it to be read. It will also keep your reader away from the unsubscribe link!
Keep your sales pitch comfortable: People don’t want to be force fed sales information whilst they sit comfortably at their computer. Make your sales pitch subtle and not too frequent. Consider just using a resource box or “recommended product” at the end of your message. A P.S. sales link has always found to be effective.
Get your email delivered: Spam is increasing to almost painful levels – make sure that your message does not fall foul of the spam filters by ensuring that you do not use words that trigger them. Make sure that your reader knows that they subscribed. If you have a large list then use an established autoresponder company who can effectively manage large email deliveries and are trusted by the major ISP’s. They will also be able to advise on “trigger words”.
Be consistent: It takes time to build up a rapport with your list – regularly, but not too often, send interesting emails to them. Many people believe that it takes about 3 emails until the reader takes action, so be prepared for this. Set up your autoresponder with a group of emails set at good intervals and keep doing this for some time.!
Good luck!
-------------------------------------------------
© Copyright 2006 Biz Guru Services Ltd
Lee Lister writes as The Biz Guru, for a number of web sites including her www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
If you would like more help and assistance in setting up your email marketing system then visit www.clikkmarketing.com for advice, assistance and some great products such as our Email PowerPack.
-------------------------------------------------
Autoresponders and Efficient Email Marketing - To learn more about this author, visit 's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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