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Buying A Web Site That Is Really Established.

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Article Overview: You are keen to buy a web site business and you have seen lots of them for sale – particularly on auction sites. So how do you ensure that what you buying is really an established site? Here is your check list:

Buying A Web Site That Is Really Established.

You are keen to buy a web site business and you have seen lots of them for sale – particularly on auction sites. So how do you ensure that what you buying is really an established site? Here is your check list:

1) Check that the domain name belongs to the owner and has been established for a long time. Web sites take a long time to become established. A new domain just won’t have had time to build up links and traffic.

2) Check that the domain can actually be transferred to you. Domains are locked when they are first purchased, when they are due to expire and when they have just been transferred. Make sure that you can quickly obtain ownership of the domain. At least one major registrar is experiencing considerable problems at the moment and domains cannot be transferred out. Do a quick search engine search on the registrar before you buy!

3) Check the PR, links and search engine saturation. If the site has a PR of 0,1 or 2 it is not established! Also check the links and make sure that they are of good quality and don’t all belong to the seller! If they are the seller’s links ask for written confirmation that they will stay for at least a year. Check how many times the site is mentioned in the major search engines. The higher the PR, the number of links and the search engine saturation – the more you will pay for the site – so ensure that they are genuine

4) Check that traffic is actual and not from some traffic exchange. A common ruse is to post a picture of the web logs that show great traffic over the last month. This traffic can easily be bought from traffic exchanges, which often consists of people looking at the site for a few seconds and then moving on.

5) Look at the web logs and see what visitors are doing. A good seller will give you access to the logs. See that the visitors are actually staying on the site for more than a minute and that some of them are looking around. Visitor are good, visitors that don’t stay are not so good, but at least leave room for you to improve the site.

6) Check that you can sell what is being sold on the site. Make sure that you get copyrights or master resale rights. Similarly check that you own the copyrights to the web site and that it will not be duplicated in future.

7) Check that the site you are buying is the actual site and not one that has been built as the one that is making the money! Some people make a living churning out the same site time after time. Some people trumpet about how much they earn with their site and then offer to sell you a similar site. Don’t fall for this. As in any business – the number of visitors is what counts.

8) If it is a gaming or adult site check that you are allowed to host it on your own servers or that you can take over the existing hosting. Many hosts don’t allow these kind of sites.

9) Check that it is not with a theme that is dying or over populated with web sites. Just because a site is on a high paying AdSense keyword does not mean you will make money out of it.

10) Lastly check the income claims.

Lastly if it seems to good to be true – it probably is. Ask yourself “why would someone sell me an established web site making thousands for a few dollars? Good Luck.

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Article Tags: auction sites, confirmation, domain name, long time, major search engines, ruse, search engine saturation, search engine search, time web, traffic exchange, traffic exchanges, web logs



Related Forum Posts
Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: Hello from the UK - Hello! What part of the UK are you from? Site looks good, how are you marketing it and what do what want to achieve?
building a list - Good advice Martin... I've traveled down this path and learned that once you get through that brief learning curve, you'll find that it's well worth it. As you build your highly targeted list, you can trickle in your new offerings over time via 'broadcasts'. I use Aweber too, they have excellent support and a great rep. Buying a list? I'm not so sure about that... You'd really have to do some research to find a quality list service. Whether you buy a list or not, I still think setting up a auto-responder should be a priority, your list will GROW.
Free equity stake in Online patent selling business - A rare opportunity to obtain an equity stake in a successful business with no upfront costs. Established recently this business has access to a number of secured patents ready to be sold to potential investors. Selling worldwide, there are major opportunities for organic growth and gaining healthy commissions for product promotion. The current owners are seeking an energetic businesslike self-starter with a hunger for success. You will not be required to input any capital, but an equity share of up to 30% (in increments), and a corresponding share of the trading profits, is available on successfully hitting profit targets. This is an extraordinary opportunity. you will be closely supported by the owners and encouraged at every step. An interest in patents and intellectual property is desirable, but the key factor is your willingness to work hard to develop an even stronger business.
Re: Eng Lit Academic Site Up For Review - Hi David Site looks good but I agree with Zacman, the header definitely needs something more on it. It doesn't need to be beautiful but it does need to catch the eye to attract people to read further. MichelleJ


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