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Entrepreneurs - Got A Unique Product And Want To Take Advantage Of It?

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Article Overview: First of all what is a unique product and how can you take advantage of it? Well a unique product is one that no one else has thought of but makes you think “now why didn’t I think of that?” or “why hasn’t someone done that before?” If you’ve got one of those – well done and let’s capitalize on it.

Entrepreneurs - Got A Unique Product And Want To Take Advantage Of It?

Try and get a back story to your business or product – typical things would be:
* How you came upon the idea.
* The difference it will make to a family or business.
* A success story.
* Why you invented/produced it.

Now you have a unique idea and an interesting story. Now look at sending out a press release. This is the kind of story that gets picked up by magazines and news stations where they are looking for a happy family/success based filler.

1) Write a press release about your story and release it on PRWeb.com - they have details on writing the release - or contact me and I'll give you more info. Pay the $70 + to get your release on the first page - it also gets sent to an incredible number of journalists.

2) Send out the press release to your local magazines, newspapers, TV and radio stations as well.

3) Write an article - about 400 - 500 words on the problems that your product has solved. Write it as a story. In your resource box put the words "we've found a fun way to solve it" or similar and then your web site address. For example if your product solves the problem of disorganized houses – write about the problems of disorganization – then put in your resource box “for an answer to these problems” and then your web address.

4) Put this article on ezinearticles.com and articleshut.com - two major article directories.


5) Do a web search for web sites based around the theme of your product and where your audience might be. Offer the article to them. This will give you a major link and is more effective than link exchanges.

Good luck - a great product deserves to succeed.

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Article Tags: audience, disorganization, family success, good luck, happy family, interesting story, journalists, link exchanges, magazines, news stations, newspapers tv, press release, radio stations, success story, web search



Related Forum Posts
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
CEOs and Email - Slaves? - I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them. True they are successful but I'm not sure I'd be willing to pay that price. I'd be interested to know what's the in the typical day planner of Entrepreneurs on the Forum. Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
Fundraising for 3rd world Entrepreneurs - How great to learn that Evan is doing something for Entrepreneurs in Africa! It just makes me even more thankful to be part of this forum! After helping create a new charity for animals in my local community last year, I created a vision for a charity empowering Women Entrepreneurs. It won't happen for a while yet, but I know it is something I will do within the next few years. As we allow ourselves to think bigger, the opportunity to impact people becomes much bigger as well. Does anyone else have a desire to really make a difference in the world through this means?
Re: What Do You Outsource Mostly? - When building a New Product, I do find it helpful to outsource marketing (articles - blogging - major social network site etc) Otherwise, you may feel bogged down when you should be focused on the overall BIG PICTURE.
Show the Benefits - Offer a free test drive of the Product or Service with a Money Back Guarantee - Take the Risk out. This will help them make the decision but you have to work with them to realize it by explicitly state the benefits they are receiving.


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