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Entrepreneurs – Want To Successfully Sell Your Bottled Water?
Written by:Article Overview: Do you have a supply of fresh water and want to sell bottled water locally and hopefully nationally? Well there are a few things that you have to think about first of all.
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Entrepreneurs – Want To Successfully Sell Your Bottled Water?
Do you have a supply of fresh water and want to sell bottled
water locally and hopefully nationally?
Well there are a few things that you have to think about first of all.
Well the first thing to do is walk through the water aisle of
your local supermarket and check how many other bottled waters there are for
sale. How are you going to compete? Well on three areas: Brand, Price or Quality.
Let’s look at quality first – do you have really great clear
water, does it come from a famous spring or a unique area? Then capitalise on this.
Can you sell your water at a low price – say aim it at the
lunch box market or aim it at drivers who want bottles of water in their car
cup holders. Or price it high and match
it with the quality of the water – so aim it at restaurant frequenters or
produce bottles just for high class hotels. Try and find a market that you can aim for as
opposed to being all things to all people.
Take that walk through the supermarket again and try and find a niche
that you can fit your water into.
Having decided on the above two, you are halfway to deciding
your branding. Selling bottled water is
very competitive and the only way to break through is with branding. Having decided upon your price level and the quality
level you are aiming for. Low to high
price and exclusive or general as well as the marketing niche you are selling
into, you need to look at what persona you want your water to take on. How your water is perceived by the people you
want to sell to is called your brand.
With bottled water your brand is made up of three areas –
bottle shape, label and name. The name
should come first and it is really the hardest to decide upon. If you want cool and crisp that suggests a
few names, if you want established and expensive that is a whole different
group of names. As you search for the
name, check that the domain name is free as well – this will help with your
marketing and gives an indication as to whether the name has been taken
already. Do a Google search on your
final choice to check what comes up. Is it
taken by another product and does it bring up items that would be detrimental
to your brand?
Once you have your name, then the shape of the bottle and
the label are much easier to decide upon. Obviously the bottle shape must be
one that can be manufactured and bottled at a reasonable rate. It should also look good standing on the
supermarket shelves. Similarly the label should be easy to read, have the
legally required information on it, and be easy and cost effective to print
off.
Alternatively, go down the outsourcing market and sell at a
low wholesale price to hotels, restaurants, clubs and sports arenas – each with
their own label.
Whichever route to market you choose – good luck.
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