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Entrepreneurs – Want to Start An Online Estate Agency Or Real Estate Company?

Entrepreneurs – Want to Start An Online Estate Agency Or Real Estate Company?

Thinking of starting up an online estate agency or real estate company, does this sound feasible? How do you get started and what are the important things to remember?

Today's buyers and sellers now seem to search for their new homes via the Internet more than anywhere else. It gives them a good overview of what is available and is far less tiring than going around houses that are of no interest or visiting many real estate agents.

In order to be competitive and just to keep up in this fiercely fought market - you NEED to have an internet presence. So what do you need to include in your web site in order to make your web site stand out from the others?

Firstly you will be constrained by the legalities of your profession and you should ensure that you recognize this with your wording and design.

Secondly, your potential customer will have a list of needs that they are seeking to meet when they buy their new home. These will include:
* Location
* Size and design of the property
* Closeness of schools, shops, work, transport and entertainment.
* Price and running costs.

Thirdly, property buyers are also seeking a lifestyle. You must tell them about the locality, the joys of living in the house and the community they will be moving into.

Your web site must answer all these needs in how you describe each property. As they say – “sell the sizzle not the steak!”

Lastly, your web site should invite property listings from sellers – maybe providing a discount to people who buy and sell through your company.

Most importantly, you need to build confidence in your company – give full business and contact details and answer all enquiries fully and quickly.

Good Luck.





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Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website

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Jeff Foster
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Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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