Entrepreneurs What Can You Learn From Dolly About Managing Your Customers?
Entrepreneurs What Can You Learn From Dolly About Managing Your Customers?
Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.
* The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.
* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any questions that are stopping them from currently ordering.
* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter.
* If you have a web site make sure that you have enough bandwidth to handle your customers and answer your emails within a few hours.
* If you have a retail or office environment - ensure that you have sufficient parking and a large enough office or store that can be easily found from the car park.
Hope that the above has given you plenty to think about. Good Luck.
Entrepreneurs What Can You Learn From Dolly About Managing Your Customers - To learn more about this author, visit 's Website.
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Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular but she still manages to get everyone in happy! What can we learn from the way she does business?
Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.
* The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.
* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.
Well if we translate this into business marketing terms we learn:
* Positioning is always important - brick or click put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.
* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any questions that are stopping them from currently ordering.
* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter.
* If you have a web site make sure that you have enough bandwidth to handle your customers and answer your emails within a few hours.
* If you have a retail or office environment - ensure that you have sufficient parking and a large enough office or store that can be easily found from the car park.
Hope that the above has given you plenty to think about. Good Luck.
Entrepreneurs What Can You Learn From Dolly About Managing Your Customers - To learn more about this author, visit 's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the Top 20 Most Influential Training Professionals. Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nations Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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