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Entrepreneurs – What’s The Biggest Mistake You Can Ever Make With Your Business?

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Article Overview: Many entrepreneurs start up service companies thinking that they are going to be plumbers, lawyers, dentists, realtors etc. Or they decide to sell coffee, candy or clothes. They all make the same mistake – successful businesses do not sell services or goods – they are marketing companies. Marketing is the engine that drives your business!

Entrepreneurs – What’s The Biggest Mistake You Can Ever Make With Your Business?

Many entrepreneurs start up service companies thinking that they are going to be plumbers, lawyers, dentists, realtors etc. Or they decide to sell coffee, candy or clothes. They all make the same mistake – successful businesses do not sell services or goods – they are marketing companies. Marketing is the engine that drives your business!

If you remember that the core skill that you should learn and your main activity is marketing your business then you are on your way to success.

Your product or service may be different to everyone else’s – you may have the best product there is and you may have thousands of potential customers – but how will they find you? No matter what you sell, who you sell it to and how you sell it – you need customers!

If you want people to beat a path to your door you’ve got to tell them the benefits of buying from you. Make your irresistible offer and lead them through every step of the purchasing process:

* Be sure you answer the big question on their minds... “What's in it for me?” Once people’s basic needs are met, this is why people buy the majority of items. If you don’t answer this one then people will just walk on by.
* Make people feel comfortable buying from you. Make the purchase easy to make and risk free. Offer a smooth purchasing process and a guarantee. Deliver heavy items.
* Offer great after service so that they want to come back to you.

Setting up your business and waiting for people to find you from “word of mouth” or people stumbling across you is not going to work. Even if you open up next to a major “big box” supplier you still have to get people into your store or office!

Your core marketing strategy should be:

Attract lots of customers and obtain as much business from them as possible!

Remember the importance of marketing and your business will thrive!

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Article Tags: clothes, coffee candy, core marketing, core skill, dentists, importance of marketing, lawyers, marketing companies, marketing strategy, mistake, realtors, word of mouth



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Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Elevator Pitch in 10 Words - "Winning Business Design For Aspiring Entrepreneurs Based On Their Idea"


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