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Give Your Business a Short And Quick Marketing Blitz
Written by:Article Overview: Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?
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Give Your Business a Short And Quick Marketing Blitz
Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?
A marketing blitz is a short and concentrated campaign to get as many new people interested in your business as possible. You can do this in several ways but the recommended methods are:
* Contact your existing customers and offer them upgrades, new products or just check up that they are currently happy with your company.
* Cold call on a group of well researched potential customers – you don’t want to waste your blitz on un-researched people after all.
* Mailing campaign to a group of potential and actual customers.
Just remember that you student will not have much business experience, but hopefully will have bags of enthusiasm. If you aim for a more experienced person – they will still have to take some time to get to know your business.
Start by clearly setting out the targets of your marketing blitz and what you are aiming to achieve during this period so that they understand what they are there to do. I would suggest the following:
* Explain to them what they will have to do to prepare for the blitz – maybe getting the calling/mailing lists together or preparing the campaign literature.
* Give them full details of what they are selling including demonstrating the product or service. In this way they can answer any questions that your potential customers may have.
* Provide a calling script that details the kind of questions you want asked and the information that you wish to provide.
* Provide details of your current customers as well as where to find potential customers.
* Ensure that they understand the purpose of the calls – to obtain an appointment/a potential sale/introducing your company etc.
* Send out details to those that are interested in receiving more details from the company.
* Making appointments and detailing sales completed.
Lastly being constantly on the telephone, particularly if it is cold calling can be boring and a problem to keep motivated. Let your new staff have a break by varying their work load.
Lastly, sometimes having a new person on the firm brings in some new ideas – especially if that person is also studying business – so ask for suggestions and if they are any good – act on them.
Keep Prospecting Simple©
Sales Prospecting is the most important skill©
Prospecting and Making Cold Calls©
Will a Sales Blitz Work For Your Business?
The Business Blitz: Your Winning Strategy for a Sluggish Economy
Article Tags: appointment, appointments, blitz, business experience, campaign literature, cold call, existing customers, mailing campaign, marketing, recommended methods, several ways, targets
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[Suggestion] Human Resources Forum - Thoughts?
- I just noticed about 5 minutes ago that there is no forum for Human Resources discussion. It may not be a large part of startups that are sole proprietorships, or even partnerships, as most groups starting up a company know each other, their respective roles, and the company really well. But as companies expand and become more successful, HR becomes an increasingly large contributing factor to a Small Business' success.
[size=130:3anbwuqp]Short version: Do you think an HR forum would be a worthwhile addition to the forums?[/size:3anbwuqp]
My entry
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2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
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- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
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Re: How many mambers of this forum are also member of WF?
- Hi Kevin,
I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
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