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If Your Advertising is Not Working! Here’s Some Ideas?

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Article Overview: OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?

If Your Advertising is Not Working! Here’s Some Ideas?

OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?

Well you need to check the following:

1) Advertising in the right place? Just as lions hunt near water holes you need to place your advertising where people who might want to purchase from you are going to be. Think about income levels, age ranges, interests and professions to start with.
2) Advertising at the right times? This particularly applies to television and radio adverts but can also refer to the time of the year as well. There is a reason why vacations are advertised just after the Christmas period. This is because people are in a spending mood and want to spend some time in a warm and interesting place! Similarly if you are aiming at the club going twenty something then adverts at 7am in the morning are not going to be very interesting.
3) Advertising to the right people? Have you checked who your current customers are and whether you are advertising to their peers?
4) Advertised for long enough? Unlike marketing, adverts need some kind of regularity and permanence to make an effect and for people to look out for them when that buying moment arrives.
5) Is your advertising boring or not eye catching? People are bombarded with so many advertising messages each day that boring ones are often annoyed. Maybe your one needs a rework or update?
6) Are you being beaten by your competitors? Have they just started advertising in a more appealing, bigger, more striking manner or are their products better than yours? Time for a rethink and to meet their challenge.
7) Are your products or services appropriate to your adverts or your market? If your products are olde worlde or cutting edge – do your adverts reflect this? Confused viewers will just move on to the next advert.
8) Do you need to rethink the message about your business and products that you are promoting? If your adverts have worked in the past and are now not as effective you need to get a trusted friend to review your advert and provide you with a candied report on what the adverts seem to be projecting about your business and your products.

Lastly, even in these times of recession – don’t give up on your advertising just make it appropriate and effective!

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Article Tags: advert, age ranges, calamity, christmas, christmas period, cutting edge, interesting place, lions, marketing, olde worlde, peers, permanence, professions, radio adverts, regularity, rethink, striking manner, television, vacations, water holes



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