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List Building – Some Off Line Methods To Build Your List

List Building – Some Off Line Methods To Build Your List

You may have heard about building your list from your web site, but did you know that there are also many off line methods to building your list? Let’s look at a few of them.

Adverts: Place your email link on your adverts as well as your web site address. Offer some information or incentive to people to send an email off and join your list. Email is so common now that it should not be too onerous.

Current Customers: Place a card in your product packaging offering a discount on the next sale if they join your list. Tell them that you will keep them in touch with future sales and product releases.

Set Up A Club: Set up a customer club that provides people with information and incentives to keep purchasing from you. You can use a loyalty scheme so that when they receive the 10th email from you it contains a code that provides them with a discount or a small gift.

Set Up A Competition: Ask the competitors to email you in the answers. Tell them that they will also get your very useful ezine as well.

Set Up A Survey: In a similar method to the competition but use a survey instead.

Your Business Cards: Include your sign on email address on your business cards.

Trade Shows: Put a sign up form on your stand and suggest people sign up for your ezine.

Remember – tell the people that they are signing up for your list and that you will treat their details with respect etc. No one likes to be tricked. Lastly make it worth their while to be a member of your list.





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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Evan Carmichael
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

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