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List Building And The Successful Entrepreneur
Written by:Article Overview: Obviously as an entrepreneur you want to be successful but what if I told you that you are probably letting your next customers walk on past your shop or your web site? What if you were also wasting a high proportion of your marketing dollars? Gives you a pause for thought doesn’t it?
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List Building And The Successful Entrepreneur
Obviously as an entrepreneur you want to be successful but what if I told you that you are probably letting your next customers walk on past your shop or your web site? What if you were also wasting a high proportion of your marketing dollars? Gives you a pause for thought doesn’t it?
Do you realize that every person who visits your web site or hears about your business is potentially your next customer? So how do you recognize these people and build a relationship with them so that when they are again in a buying mode their wallet is pointing in your direction? You add them to your opt in list of course.
An opt-in list is the best, most effective and smartest business tool that you can have in your pursuit of a profitable business. So what is an opt in list?
Put simply it is a database of people who have purchased from you in the past, visited your web site, your shop or responded to your advertising. This list allows you to send the members information, promotions, coupons and marketing gifts.
Opt in means that the members of the list have specifically asked to be included on your list. Proper use of the list ensures that you are able to keep in contact with people who have expressed an interest in your business, products or information that you can provide them with.
It also saves you time and marketing budget, because you have a ready made market to send your information and promotions to.
What does double opt in mean? It means that your potential subscriber has sent off an email asking to join, or filled in a subscribe box on your web site or advertising material. You then send off a “confirm your subscription” email where they click on a link to confirm that they wish to join. This not only makes you legal, but it stops people being subscribed by others. It also ensures that your members are serious members.
So how do you build you opt in list?
1) Join a reputable autoresponder company who will build your list and look after it for you.
2) Place a subscribe box on your web site, a subscribe link in your internet marketing material and email details on your paper advertising.
3) Provide a welcome gift for subscribers to catch their eye and encourage sign ups.
4) Load up your autoresponder with appropriate ezines that you can send out at regular intervals – say weekly or bi weekly. This becomes easier to do the more that you do it. Include relevant information, coupons, sales and business information- but don’t hard sell. Don’t flood them with information, emails or inappropriate or non relevant information – treat your list like the precious commodity it is.
You will note that I have included off line advertising in building your list – this works so don’t forget it.
Good luck.
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Article Tags: advertising material, business products, business tool, coupons, email, entrepreneur, marketing budget, marketing gifts, profitable business, promotions, proportion, relationship, subscriber, wallet
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Type of business with building
- If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start?
Here are the considerations:
1. Money is a non-factor
2. Building is fairly large (10,000) square feet
3. Building is on the corner of a busy intersection (about to get much busier)
The Value of Mentoring
- Successful mentor pairings (in case there was any doubt as to the value of mentoring):
1. André Ouellet (President, Canada Post) mentor to Mark Whalen (Urban Organics and winner, Young Entrepreneur Award)
2. Marc Lefrançois (President, Via Rail Canada) mentor to Jeffrey Campbell (Core Networks, Inc. and winner, Young Entrepreneur Award)
3. Donald Kendall (former CEO of PepsiCo) mentor to John Scully (former CEO of Apple)
4. Harland Sanders (the Colonel) mentor to Dave Thomas (founder of Wendy's)
5. Stuart Friend (KMart manager) mentor to Wayne Sales (CEO of Canadian Tire)
6. Jim Rohn (author, motivational speaker) mentor to Anthony Robbins (author, motivational speaker)
7. Robert Patterson (CEO, National Cash Register) mentor to Thomas Watson (founder of IBM)
8. Henri-Paul Rosseau (President, Laurentian Bank of Canada) mentor to isabel Rodriquez and Yves Besner (i4design and winners, Young Entrepreneur Award)
Re: What's 1 word to describe what your business will be in 2012
- Successful.
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
And the speakers for the Nov 1 event
- Inspiring speakers will share their stories of launching, living and dreaming.
Speakers include:
Kathleen Matthews: Executive Vice President Global Communications and Public Affairs, Marriott International, Inc. and former award-winning producer, reporter and news anchor who covered news in Washington, DC for 25 years
Mei Xu: Founder and creator of CHESAPEAKE BAY CANDLE and Blissliving Home
Julie Lenzer Kirk: President of Path Forward International and author of The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business
Jennifer Buddin: Co-founder of "The Little Black Book for every busy woman"
Victoria Colligan: Founder of Ladies Who Launch
Frances Crespo and Nicolette Pizzitola: Ladies Who Launch Washington, DC Leaders
Educational workshops and information gathering
Invaluable exchanges, introductions, business contacts and referrals
Exclusive discounts, free consultations and access to original products and services
Lunch and spa services
An opportunity to become a "Featured Lady" on Ladies Who Launch
Valuable GIFT BAG guaranteed with pre-registration
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